Category: Press Release

Awards recognition comes on heels of recent wave of new customer wins

New York, NY – May, 2022 – Salesfloor, the industry-leading Immersive Virtual Shopping,
Clienteling and Sales Automation platform, announced today that the company has received
multiple prestigious awards and certifications, including:

• Briefed.in, Canada’s only public, independent system of record dedicated to Canadian
  technology startups and venture capital, named Salesfloor to its list of “Top 100 Canadian
  Technology Companies 2021”
• Great Place to Work, a certification program relied on by business leaders, research
  institutions, and the public, officially certified Salesfloor as a “Great Place to Work” in
  Canada
• Plug and Play, a company that connects the brightest minds through creating a unique
  ecosystem designed to develop and implement the technologies of tomorrow, awarded
  Salesfloor the winner of its “Accelerator Program”

These awards come on the heels of Salesfloor’s recent wave of new customer wins. In fact, for every
one dollar transacted online through Salesfloor, at least two dollars are driven into the store, which
is a direct correlation to Salesfloor’s significant client growth of 55% year-over-year that includes
retailers operating in verticals such as Beauty, Luxury & Jewelry, Apparel, Sporting Goods, Health &
Wellness, Furniture, and more. Retailers have implemented Salesfloor’s Virtual Shopping and
Clienteling capabilities, including video chat, live chat, email, text messaging, Automated Tasking,
Storefronts TM , and appointment booking, while also providing the option for the shopper to have an
AI-assisted shopping experience. Via Salesfloor, with the click of a button, shoppers can connect
with or request virtual or in-store appointments with local store associates at retailers all over the
world.

“We are very excited to be recognized for multiple industry awards and certifications. Not only is
our tech and product valued by our customers, but we have created an inclusive, efficient and
enjoyable workplace for our employees,” said Oscar Sachs, CEO of Salesfloor. “This past year has
been a pivotal one for retail and tech, and we’ve invested in our platform and our people so that we
remain the most innovative omnichannel platform for our retail partners, enabling them to serve
their shoppers online, in-store, and at every customer touchpoint.”

These awards and certifications add to the list of Salesfloor’s recent distinguished recognitions that
include: Best Omnichannel ICX Elevate Award, Best Mobile ICX Elevate Award, Red Herring Top 100
North America Winner, and Best Omnichannel Customer Experience Solution at the Vendors in
Partnership Gala.

About Salesfloor

Salesfloor is an award-winning mobile platform designed to personalize customer experiences.
Salesfloor provides Virtual shopping, Clienteling, and Sales Automation tools to engage with
customers on any channel. With over 50,000 associates from leading retailers in apparel, beauty,
jewelry, and more, Salesfloor is the leader in Total Experience Retail Platforms for enterprise
retailers. Brands such as Saks Fifth Avenue, Holt Renfrew, Bloomingdale’s, Ben Bridge Jeweler,
Chico’s and more choose Salesfloor to drive results such as higher online conversion rates, increased basket sizes and decreased return rates. For more information, visit www.salesfloor.net and follow Salesfloor on LinkedIn and Facebook.

Media Contact:
Ryan Golden
The Plunkett Group
914-714-4088
[email protected]

Virtual Shopping & Clienteling Leader Expands Executive Leadership Team to Advance Transformation Amid Rapid Growth

New York, NY – February 2022 – Salesfloor, the industry-leading Virtual Shopping, and Clienteling mobile application, announced that Haitham Ghadiry has been appointed Chief Revenue Officer. Ghadiry is a proven executive with more than 20 years of experience in sales, marketing and strategic business transformation and growth. As CRO, he is responsible for driving go-to-market strategy, sales performance, and overall operations of the global sales, marketing, and channel partners.

“Haitham is a proven sales and marketing expert with a history of scaling businesses for profitable growth and turning companies into market leaders,” said Oscar Sachs, CEO of Salesfloor. “He’s a visionary and a customer-centric global leader with strong experience in creating and implementing pull-through and new go-to-market strategies. We are very excited to welcome Haitham to the Salesfloor team and look forward to continuing our growth in markets around the world.”

“I am excited to join Salesfloor, a leader in virtual shopping and clienteling – and a space that is growing rapidly,” said Ghadiry. “The company’s unrivaled and immersive platform, along with its partnerships with some of the world’s top retailers, provides an outstanding opportunity to scale globally, equip retailers with a premier platform solution, and further the Salesfloor mission of redefining the role of store associates. I am looking forward to this role and working with a team made up of extremely talented individuals.”

Prior to joining Salesfloor, Ghadiry was the Senior Vice President of Sales and Marketing at TrueCommerce where he was commissioned to chart the course for growth for a market leader in supply chain collaboration. While at TrueCommerce, he played a leading role in growing the company from $9M to $184M organically and inorganically. Prior to that, Ghadiry was Global Director of Sales and Strategic Accounts at Trimble Navigation where he revitalized the sales organization and developed a model that supported multiple future acquisitions. He received a Bachelor of Science degree in Tourism and Hotel Management from Helwan University Cairo.

About Salesfloor

Salesfloor is an award-winning mobile platform designed to personalize customer experiences. Salesfloor provides clienteling and virtual shopping tools to engage with customers on any channel. With over 50,000 associates from leading retailers in apparel, beauty, jewelry and more, Salesfloor is modernizing the role of store associates. Retailers such as Saks Fifth Avenue, Holt Renfrew, Bloomingdale’s, Ben Bridge Jeweler, Chico’s, and more choose Salesfloor to drive results such as higher online conversion rates, increased basket sizes, and decreased return rates. For more information, visit www.salesfloor.net and follow Salesfloor on LinkedIn and Facebook.

Media Contact:
Ryan Golden
The Plunkett Group
914-714-4088
[email protected]

Awards recognize and celebrate the importance of store managers and associates and their impact on the entire customer journey

New York, NY – July 27, 2021 – Salesfloor, the industry-leading mobile application designed for store associates, today announced the second annual Associates of the Year Awards to recognize associates who are committed to serving customers and delivering extraordinary experiences. The Associates of the Year Awards are now open to store associates and store managers globally.

“After seeing the success of last year’s awards, we are thrilled to be launching the Associates of the Year Awards 2021 to continue to recognize and celebrate the dedication of store associates and managers across the world,” said Oscar Sachs, CEO at Salesfloor. “Their role was put in the spotlight more than ever before in the last year, and they have been taking on more responsibility when it comes to serving omnichannel customers and driving brand loyalty. It brings us great joy to recognize and celebrate their dedication.”

Store managers and associates can nominate themselves or be nominated across three categories:

• Best Digital Experience Associate: This award is for an associate that delivers exceptional experiences to serve customers on digital channels. They take an innovative approach to their role by leveraging technology to drive the business.
• Most Innovative Associate: This award is to recognize associates who came up with the most innovative solutions to adapt to the changing retail landscape and seamlessly serve customers throughout the pandemic.
• Star Associate of the Year: The Star Associate of the Year is the most prestigious award to recognize someone who consistently surpasses their objectives while providing exceptional service and supporting their fellow associates. This person leads by example, inspires others, builds meaningful relationships and is an all-around extraordinary representative of their brand.

How it works:

• Nomination period is open now and ends on August 25ᵗʰ, 2021
• Voting will begin on August 25ᵗʰ and end on September 24ᵗʰ
• A group of judges will deliberate including:
  • Ron Thurston, Founder, TAKE PRIDE TODAYᵀᴹ & Best Selling Author of Retail Pride
  • Regina Aiello, Vice President Pandora, Ben Bridge Jeweler
  • Bob Phibbs, CEO, The Retail Doctor
  • Cathy Hotka, Principal at Cathy Hotka and Associates
  • Mary Todd-McGinnis, Vice-president Ben Bridge Stores & Customer Experience
  • Jason Goldberg, Chief Commerce Strategy Officer, Publicis
• Finalists will be announced on September 20ᵗʰ, 2021
• A live virtual event will be held on October 7ᵗʰ where nominees will be recognized and winners will be announced.

“The days of sales associates as the people who staff the cash wrap are long gone. Retailers now need associates to establish relationships with customers, suggest items for upsell, and create emotional bonds. These important new roles require additional training and retention strategies; the results will be game-changing” said Cathy Hotka, Principal, Cathy Hotka & Associates. “The Associates of the Year Award is an important way to illuminate the essential role of newly-empowered associates. I’m so pleased to be associated with it.”

“With the growth of digital shopping, it’s increasingly evident that customers are overwhelmed by the number of online choices.  We all crave the personal attention and expertise from exceptional, curious, empathetic, and focused sales associates who educate, comfort, and encourage us. Now is the time to be our best and highlight the vital role that retail sales associates play in our industry and the global economy.” said Ron Thurston, Founder, TAKE PRIDE TODAYᵀᴹ & Best Selling Author of Retail Pride. “As the author of a book written entirely for the teams in stores who proudly engage with their customers every day, I am honored to play a role in celebrating them!”

To nominate, please visit: https://salesfloor.net/associate-awards-2021/

About Salesfloor

Salesfloor is an award-winning mobile platform designed to personalize customer experiences. Salesfloor provides clienteling and virtual selling tools to engage customers on any channel, Storefronts for live online shopping with store associates, and mobile checkout for convenient in-store experiences. With over 50,000 associates from leading retailers in apparel, beauty, jewelry, and baby/toys, Salesfloor is modernizing the role of store associates. Retailers such as Saks Fifth Avenue, buybuy Baby, Holt Renfrew, Bloomingdale’s, Ben Bridge Jeweler, Chico’s and more choose Salesfloor to drive results such as higher online conversion rates, increased basket sizes and decreased return rates. For more information, visit www.salesfloor.net and follow Salesfloor on LinkedIn and Facebook.

 

Awards recognize and celebrate the importance of store managers and associates and their impact on the entire customer journey

New York, NY – July 27, 2021 – Salesfloor, the industry-leading mobile application designed for store associates, today announced the second annual Associates of the Year Awards to recognize associates who are committed to serving customers and delivering extraordinary experiences. The Associates of the Year Awards are now open to store associates and store managers globally.

“After seeing the success of last year’s awards, we are thrilled to be launching the Associates of the Year Awards 2021 to continue to recognize and celebrate the dedication of store associates and managers across the world,” said Oscar Sachs, CEO at Salesfloor. “Their role was put in the spotlight more than ever before in the last year, and they have been taking on more responsibility when it comes to serving omnichannel customers and driving brand loyalty. It brings us great joy to recognize and celebrate their dedication.”

Store managers and associates can nominate themselves or be nominated across three categories:

• Best Digital Experience Associate: This award is for an associate that delivers exceptional experiences to serve customers on digital channels. They take an innovative approach to their role by leveraging technology to drive the business.
• Most Innovative Associate: This award is to recognize associates who came up with the most innovative solutions to adapt to the changing retail landscape and seamlessly serve customers throughout the pandemic.
• Star Associate of the Year: The Star Associate of the Year is the most prestigious award to recognize someone who consistently surpasses their objectives while providing exceptional service and supporting their fellow associates. This person leads by example, inspires others, builds meaningful relationships and is an all-around extraordinary representative of their brand.

How it works:

• Nomination period is open now and ends on August 25ᵗʰ, 2021
• Voting will begin on August 25ᵗʰ and end on September 24ᵗʰ
• A group of judges will deliberate including:
  • Ron Thurston, Founder, TAKE PRIDE TODAYᵀᴹ & Best Selling Author of Retail Pride
  • Regina Aiello, Vice President Pandora, Ben Bridge Jeweler
  • Bob Phibbs, CEO, The Retail Doctor
  • Cathy Hotka, Principal at Cathy Hotka and Associates
  • Mary Todd-McGinnis, Vice-president Ben Bridge Stores & Customer Experience
  • Jason Goldberg, Chief Commerce Strategy Officer, Publicis
• Finalists will be announced on September 20ᵗʰ, 2021
• A live virtual event will be held on October 7ᵗʰ where nominees will be recognized and winners will be announced.

“The days of sales associates as the people who staff the cash wrap are long gone. Retailers now need associates to establish relationships with customers, suggest items for upsell, and create emotional bonds. These important new roles require additional training and retention strategies; the results will be game-changing” said Cathy Hotka, Principal, Cathy Hotka & Associates. “The Associates of the Year Award is an important way to illuminate the essential role of newly-empowered associates. I’m so pleased to be associated with it.”

“With the growth of digital shopping, it’s increasingly evident that customers are overwhelmed by the number of online choices.  We all crave the personal attention and expertise from exceptional, curious, empathetic, and focused sales associates who educate, comfort, and encourage us. Now is the time to be our best and highlight the vital role that retail sales associates play in our industry and the global economy.” said Ron Thurston, Founder, TAKE PRIDE TODAYᵀᴹ & Best Selling Author of Retail Pride. “As the author of a book written entirely for the teams in stores who proudly engage with their customers every day, I am honored to play a role in celebrating them!”

To nominate, please visit: https://salesfloor.net/associate-awards-2021/

About Salesfloor

Salesfloor is an award-winning mobile platform designed to personalize customer experiences. Salesfloor provides clienteling and virtual selling tools to engage customers on any channel, Storefronts for live online shopping with store associates, and mobile checkout for convenient in-store experiences. With over 50,000 associates from leading retailers in apparel, beauty, jewelry, and baby/toys, Salesfloor is modernizing the role of store associates. Retailers such as Saks Fifth Avenue, buybuy Baby, Holt Renfrew, Bloomingdale’s, Ben Bridge Jeweler, Chico’s and more choose Salesfloor to drive results such as higher online conversion rates, increased basket sizes and decreased return rates. For more information, visit www.salesfloor.net and follow Salesfloor on LinkedIn and Facebook.

 

The Interactive Customer Experience (ICX) Association has named Salesfloor as the winner of the “Best Omnichannel ICX” for its mobile clienteling and virtual selling platform

New York – July 15, 2021 – Salesfloor, the industry-leading mobile clienteling and virtual selling platform for store associates, has won the Elevate Award for “Best Omnichannel Interactive Customer Experience,” given out by the ICX Association. 

The Best Omnichannel ICX category recognizes omnichannel achievements in using interactive technologies to create a transcendent brand experience that captivates and engages customers across multiple channels, such as mobile, web and in-store.

“We are honored to be recognized as a leader in omnichannel technology and experience by the ICX Association. Our passion lies in empowering store associates to bring the in-store experience to online customers and serve them in a personalized way,” said Oscar Sachs, CEO of Salesfloor. “Today 50,000+ store associates from retailers across the world use the Salesfloor platform to build one-to-one relationships with customers through video, live chat, e-mail and text messaging. We are excited to see what the future holds for our retail partners as we continue to enhance the Salesfloor platform and amplify the omnichannel experience.” 

Salesfloor’s mobile clienteling platform helps associates serve customers in a personalized way across all channels. Store associates using the Salesfloor platform are able to serve and sell to shoppers via video, live chat, email, text messaging and appointments – developing a more personal relationship that boosts customer satisfaction and drives omnichannel sales. Global retailers like Saks Fifth Avenue, buybuy Baby, Holt Renfrew, Bloomingdale’s, Ben Bridge Jeweler, and Chico’s use Salesfloor to bridge the gap between online shoppers and in-store associates.

“This hits right on the money in terms of boosting customer experience especially among the younger, more mobile-device driven generation and on top of that it also boosts the retail associate experience as it allows them to engage deeper with clients, build trust and confidence which all then boosts customer loyalty to the store and the brand,” said Judy Mottl, editor of RetailCustomerExperience.com and one of the ICXA Elevate Awards judges.

This is the second consecutive year Salesfloor has been recognized by the ICX Association Elevate Awards – receiving an Elevate Award in 2020 for “Best Mobile ICX”. The ICX Association Elevate Awards are given annually to recognize achievements in engaging customer experiences. Salesfloor was recognized today on the special livestream event as part of the #ElevateICX Virtual Symposium.

Last month Salesfloor announced a $27 Million Series B investment from Level Equity.

About Salesfloor

Salesfloor is an award-winning mobile platform designed to personalize customer experiences. Salesfloor provides clienteling and virtual selling tools to engage customers on any channel, Storefronts for live online shopping with store associates, and mobile checkout for convenient in-store experiences. With over 50,000 associates from leading retailers in apparel, beauty, jewelry, and baby/toys, Salesfloor is modernizing the role of store associates. Retailers such as Saks Fifth Avenue, buybuy Baby, Holt Renfrew, Bloomingdale’s, Ben Bridge Jeweler, Chico’s and more choose Salesfloor to drive results such as higher online conversion rates, increased basket sizes and decreased return rates. For more information, visit www.salesfloor.net and follow Salesfloor on LinkedIn and Facebook

New York – June 17, 2021 – Salesfloor, the industry-leading mobile clienteling and virtual selling platform for store associates, completed its Series B fundraising round with a $27 million investment by New York based Level Equity.

Founded in 2014, Salesfloor is a tool used by store associates to serve and sell to shoppers via live chat, video, email, text messaging and appointments.  Global retailers like Saks Fifth Avenue, buybuy Baby, Holt Renfrew, Bloomingdale’s, Ben Bridge Jeweler, and Chico’s use Salesfloor to bridge the gap between online shoppers and in-store associates, resulting in a 10x lift in sales conversion rates and 50% increase in average order values. As of Q1 2021 the company doubled revenue and grew its customer base 67% year over year. Today 50,000+ store associates from retailers across the world use the Salesfloor platform.

“We are very pleased to have Level Equity as an investor and welcome them to our Board as we begin the next chapter of growth at Salesfloor,” said Oscar Sachs, Co-Founder and CEO at Salesfloor. “Evolving the role of in-store associates has become a winning strategy for brands around the world. With the support of experienced partners like Level Equity, we are confident we will continue to lead the industry and continue to help our clients deliver results for their customers.”

“Salesfloor has proven itself to be a leader in retail technology and a top vendor for some of the best brands in retail,” said Charles Chen, Partner at Level Equity. “Salesfloor’s team has grown the business impressively, having recently expanded its solution and customer base with a highly efficient use of capital. We are excited about working with the Salesfloor team on their continued growth prospects.”

Salesfloor will use the new funds to develop new platform features, expand to international markets and grow the team across all departments.

“As stores around the world begin to re-open, companies are rethinking what tools are needed to engage customers in a post-pandemic economy,” says Ben Rodier, Co-Founder and Chief Client Officer at Salesfloor. “This year, digital clienteling and virtual selling interactions on the Salesfloor platform are up 310% vs last year and in Q1 2021, platform transaction volumes surpassed $2 billion.”

Stikeman Elliott LLP provided legal counsel services to Level Equity. Fasken Martineau served as legal counsel to Salesfloor.

 

About Level Equity

Based in New York and San Francisco, Level Equity is a growth equity firm focused on providing capital to rapidly growing software and internet companies. The firm manages over $1.7 billion across a series of long term committed investment partnerships. For more information about Level Equity, visit levelequity.com.

Wellness Specialists at Human Touch will Leverage Salesfloor to Drive Online Sales and Connect with Customers in a Personalized Way.  

New York – April 6, 2021 – Salesfloor, the industry-leading mobile clienteling and virtual selling platform, today announced its partnership with Human Touch, the U.S. market leader of innovative massage chairs, Perfect Chair® zero gravity recliners, and other wellness solutions. The partnership comes as virtual selling becomes increasingly important for salespeople across all businesses, including B2B organizations.

Human Touch supplies their wellness products to retail stores, online retailers, and through B2B channels such as health clubs, spas and doctors’ offices. They leverage the Salesfloor platform to reach and discover new business by enabling their Wellness Specialists to communicate with their customers on digital channels in a personalized way.

“The integration of the Salesfloor platform is an important step to helping us discover prospective clients and develop lasting relationships. As we strive to be a leader in dynamic customer communication, partnering with Salesfloor will be key to achieving this goal,” said David Wood, CEO of Human Touch.

Human Touch is implementing Salesfloor’s clienteling and virtual selling capabilities like:

• New, online customers easily initiate a conversation with a local Human Touch Wellness Specialist from their website via video, live chat, e-mail, and text messaging, and receive a reply or answers to their questions in real time
• Wellness Specialists communicate with customers in a personalized way on all digital channels
• Wellness Specialists tailor their recommendations according to the customer and their company’s needs
• Virtual appointments and demonstrations can be requested by customers
• Storefronts™ allow each Wellness Specialist to highlight their favorite wellness solutions

“We’re seeing that the accelerated shift to digital interactions has been felt not only in the B2C space but in B2B as well. The partnership with Human Touch is an exciting step in expanding our B2B client-base,” said Oscar Sachs, CEO of Salesfloor. “Human Touch has a storied footprint in the wellness products industry. We’re honored to be helping them extend personalized service to online consumers and bridge the gap between selling online and in person.”