Fabletics Launches Salesfloor to Meet Customers Where and When They Want to Shop

The partnership allows customers to connect at scale with in-store associates via virtual shopping and clienteling, supporting the modern omnichannel customer journey

Montreal, Canada– May 11, 2023 – Salesfloor, the industry-leading customer engagement platform for retail that combines immersive virtual shopping, clienteling, and conversational AI, announced today the launch of its solution with Fabletics, the activewear brand that creates style-centric designs with high-performance technology. The Salesfloor solution will empower Fabletics associates to personalize the customer experiences, both in-store and online by creating connected conversations across channels.

The partnership with Salesfloor will further enhance Fabletics’ dedication to personalized recommendations and high-touch service, which has positioned them as a top retailer for athletic wear since 2013. Further, it allows Fabletics to deliver expert sizing, style advice and stock availability across all channels from their favorite store associates.

With Salesfloor, Fabletics in-store stylists will be able to manage their relationship with customers and personalize recommendations for their fast-growing VIP community via text, email and video chat. This high-touch service provides members an unmatched premium experience at Fabletics.

“We are honored to have been selected by Fabletics as their clienteling and virtual shopping solution provider. Our commitment to empowering retailers with a comprehensive unified commerce strategy is key to our client’s success. We look forward to supporting Fabletics’ to achieve success in both online and offline sales, with more conversations and recommendations leading to more sales and loyalty” said Oscar Sachs, CEO at Salesfloor.


Salesfloor recently received multiple accolades in the retail world, including Best Breakthrough Technology Solution at the VIP Awards 2023. These awards come on the heels of Salesfloor’s recent wave of new customer wins. Salesfloor is the leader in Total Experience Retail Platforms for enterprise retailers. Brands such as Saks Fifth Avenue, Holt Renfrew, Bloomingdale’s, Ben Bridge Jeweler, Chico’s and more choose Salesfloor to drive results such as higher online conversion rates, increased basket sizes and decreased return rates. For more information, visit www.salesfloor.net and follow Salesfloor on LinkedIn and Facebook.

Founded in 2013, Fabletics brings the fashion-house approach into the activewear space by fusing style-centric designs with high-performance technology. Driven by its innovative VIP membership program serving over 2 million loyal members, Fabletics has evolved activewear beyond the gym into every walk of life. The brand’s spirit of inclusivity guides its foundational belief that everyone and everybody deserves to look and feel their best. New women’s styles drop every week in sizes XXS-4X and men’s styles drop every month in sizes XS-XXL. See and shop the collections in the US, Canada, most of Europe and at the brand’s 95 state-of-the-art retail stores. To experience the full selection of activewear, accessories, shoes and more, visit fabletics.com. Fabletics is headquartered in El Segundo, California.