MONTREAL, November 28, 2023 (Newswire.com) – Salesfloor, the leading provider of customer engagement technology for retailers, proudly announces its Black Friday-Cyber Monday recap, and a strong start to this year’s holiday shopping season. Black Friday & Cyber Monday emerged as the pinnacle shopping event of the year for Salesfloor clients, showcasing the enduring resilience of retail consumers.
Salesfloor’s Black Friday and Cyber Monday weekend* highlights include:
- 15% increase in average total sales per Salesfloor retailer, compared to Black Friday-Cyber Monday weekend last year.
- 16% increase in average total transactions per Salesfloor retailer
- Retailers using Salesfloor’s Conversational AI module saw the largest year-on-year increases, with 28% more sales compared to last year.
“Our clients spend all year preparing for the peak holiday shopping season,” said Ben Rodier, Chief Client Officer at Salesfloor. “Despite a challenging year for the retail industry, these results are a testament to our partners that choose to focus on their brand by delivering personalized experiences that translate into real results.”
Retailers continue to expand with Salesfloor, with recent additions like DXL, Sunglass Hut and Fabletics joining the fold this year. This growth has helped fuel innovation with upcoming product updates rolling out between now and early 2024: Connect 2.0 and Maestro AI ™.
Salesfloor will be attending the National Retail Federation’s Big Show 2024, set to take place in New York on January 15-17, 2024. For more information, please contact [email protected]or visit booth #916.
*Salesfloor’s 2023 Black Friday-Cyber Monday data is based on gross merchandise volume (GMV) as tracked by Salesfloor retailers online and in-store, between November 23, 11:59 p.m. EST to November 28 11:59 p.m. EST. GMV represents the total dollar value of orders tracked by a retailer and reported in Salesfloor, which does not include taxes, shipping or returned merchandise.
About Salesfloor:
Salesfloor is the leader in Total Experience Retail Platforms for enterprise retailers. Brands such as Saks Fifth Avenue, Holt Renfrew, Bloomingdale’s, GNC, Ben Bridge Jeweler, Chico’s and more, choose Salesfloor to drive results such as higher online conversion rates, increased basket sizes and decreased return rates.