Some of the best in-store experiences start online. In this episode of Brick & Motor Reborn with Bobby Marhamat, Oscar Sachs highlights how enterprise retailers who are looking to differentiate their online experience use virtual selling to successfully drive digital customers to the store. In the past associates have been responsible for in-store traffic.
However, technology has allowed retailers to leverage associates’ product expertise, serve customers online and in-store and boost e-commerce sales. Thus, virtual selling has created a bridge between online and in-store sales experience.
Store associates differentiate the online experience for shoppers and provide a seamless sales experience from online to in-store. Oscar highlights the two main objectives Salesfloor solves:
- How to leverage store associates to differentiate the online experience?
- How to leverage product experts to serve local online customers so that they can start their customer journey online and finish in-store?
He goes on to mention how store associates should not be limited by store inventory and must be able to review endless aisle catalogs to be able to place an order for the product from various locations in-store.
Listen to the full podcast here:
How can #virtualselling result in higher customer engagement? Ben Rodier, our Co-Founder & Chief Client Officer shared his Salesfloor journey with DELIVERING ECOMMERCE’s Chris Parsons. ????
They talk about the omnichannel journey that’s digitized the customer shopping experience and highlight the retailers who have implemented effective virtual selling tools, to boost their online conversion rates.???? They go on to discuss the importance of mirroring standard of procedures in the retail environment, as well as the digital space and highlight the growing opportunities for online customer engagement.
Want to know more?
Retailers like Chico’s and Saks Fifth Avenue are leveraging Salesfloor to overcome challenges in the retail industry such as decreased store traffic and the lack of personalized customer service online.
Oscar Sachs, CEO of Salesfloor shares their stories in video below.
To find out how you can increase your online conversions by 10x and your average order value by 50%, schedule a demo with us today.
Join Salesfloor and Ben Bridge/Pandora as they discuss the changing role of store associates and explore how critical trends in conversational sales, intelligent recommendations, and data-driven personalization are the competitive advantage in the future of retail.
Highlights from Session: