The " Associates of the Year Awards" recognize exceptional performances by store managers and associates from around the world. Nominate a store worker (or yourself if you are one!) today to honour their hard work and commitment to serving customers and delivering extraordinary experiences.

About the Associates of the Year Awards

At a time when a global pandemic is causing major shifts in the retail industry, one thing remains consistent: the crucial role store associates play in customer experiences. Associates impact the entire customer journey, both in store and online through their expertise and personalized service.

Our mission has always been to empower associates and we are thrilled to be launching this awards program to recognize and celebrate their dedication. We’re excited to help bring light to the stories, faces and people around the world that are making an impact for their customers and colleagues.

Winners will be rewarded with a trophy and a virtual badge to share and display.

Click here to nominate yourself or a colleague.

2020 Awards Categories

Star Associate of the Year

The Star Associate of the Year is the most prestigious award to recognize someone who consistently surpasses their objectives while providing exceptional service and supporting their fellow associates. This person leads by example, inspires others, builds meaningful relationships and is an all-around extraordinary representative of their brand.

Best Customer Experience Associate

An associate who creates memorable customer experiences both (online and offline). This associate plays a major role in creating customer loyalty for their brand and builds relationships with customers who are always left with a positive impression of the brand.

Best Omnichannel Associate

This award is for an associate that delivers exceptional experiences to serve customers across all channels. They take an innovative approach to their role by leveraging technology to drive the business.

Who Can Apply?

The 2020 Associate of the Year Awards is open to anyone around the world who is a frontline worker in retail: store associates and store managers can apply or be nominated.

Store Associates

Store Managers

How It Works


Nominate yourself
or someone else


Share your nomination
and get votes


Finalists are announced


Winners are announced

The finalists will be announced on October 6, 2020, and the winners will be announced in a live virtual event on October 22, 2020.

Contact with any questions.

Important Dates

Entries Open:
July 28 2020
Entries Close:
August 27, 2020
Nominees Announced & Voting Begins:
September 3, 2020
Voting Ends:
September 24, 2020
Announcement of Finalists:
October 6, 2020
Winners Announced At Live Event:
October 22, 2020

Panel of Judges

Cathy Hotka
Cathy Hotka & Associates
Carl Boutet
Chief Strategist, Studio Rx &
Managing Director, CQIC
Ann Joyce
Former CIO/COO
Ralph Lauren, Aeropostale,
Chico’s FAS
Bob Phibbs
The Retail Doctor
Paula Levy
Chief Strategy Officer
Demand Worldwide
Ben Rodier

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