The Star Associate of the Year is the most prestigious award to recognize someone who consistently surpasses their objectives while providing exceptional service and supporting their fellow associates. This person leads by example, inspires others, builds meaningful relationships and is an all-around extraordinary representative of their brand.

An associate who creates memorable customer experiences both (online and offline). This associate plays a major role in creating customer loyalty for their brand and builds relationships with customers who are always left with a positive impression of the brand.

This award is for an associate that delivers exceptional experiences to serve customers across all channels. They take an innovative approach to their role by leveraging technology to drive the business.