The " Associates of the Year Awards" recognize exceptional performances by store managers and associates from around the world. We’re excited to help bring light to the stories, faces and people around the world that are making an impact for their customers and colleagues.



2021 Awards Categories

Star Associate of the Year

The Star Associate of the Year is the most prestigious award to recognize someone who consistently surpasses their objectives while providing exceptional service and supporting their fellow associates. This person leads by example, inspires others, builds meaningful relationships and is an all-around extraordinary representative of their brand.

Best Digital Experience Associate

This award is for an associate that delivers exceptional experiences to serve customers on digital channels. They take an innovative approach to their role by leveraging technology to drive the business.

Most Innovative Associate

This award is to recognize associates who came up with the most innovative solutions to adapt to the changing retail landscape and seamlessly serve customers throughout the pandemic.

2021 Associates of the Year Awards Winners

Ashleigh Rousselle
Ashleigh Rousselle
Pandora Owned & Operated by Ben Bridge Jeweler
Oregon, USA
Michael Amodt
Michael Amodt
Human Touch
Florida, USA
Lili Kheirallah 1
Lili Kheirallah
The Hudson’s Bay Company
Quebec, Canada

Prizes to the finalists and the winners

Salesfloor Swag Kit

At Salesfloor, we are endlessly inspired by the contributions of this year’s nominees, finalists, and winners. As a token of our appreciation for their commitment to customer service excellence and making each shopping trip a memorable and rewarding experience, Salesfloor is gifting each finalist with a swag bag of Salesfloor merch to commemorate their top placement in this years Associate of the Year Awards.

Retailu

AYA 2021 winners will enjoy a one year subscription to retailu, a platform developed by guest speaker April Sabral. Winners can take advantage of the online, on-demand, leadership training courses which they can access on the go from their smartphone or mobile device. With courses in communication, conflict resolution, bias removal, team building, and others, our winners are sure to find the right courses to take their careers to the next level.

Retail Pride

This year’s finalists and winners will receive a copy of guest speaker and judge Ron Thurston’s bestselling book, Retail Pride: The Guide to Celebrating Your Accidental Career. This indispensable guide for every retail employee presents practical tips for developing talents, connecting with customers, and building leadership skills in approachable, empowering language that celebrates sales associates.

Congratulations to the Finalists!

digital experience 1

Best Digital Experience Associate Finalists

Michael Amodt
Michael Amodt
Human Touch
California, USA
Anna Lund
Anna Lund
Buckle
California, USA
Maggie Garcia
Maggie Garcia
Chico's
Illinois, USA
Jeame Marroquin
Jeame Marroquin 
Bloomingdales
New York, USA
Bev Strahm scaled
Bev Strahm
Soma
Ohio, USA
Image 1
Damaris Guerrero
Pandora 
California, USA
Chloe Maher
Chloe Maher
Brown Thomas
Ireland, EU
Jaclyne Montgomery
Jaclyne Montgomery
Soma
Michigan, USA
Eryka Aday
Eryka Aday
Pandora
California, USA
Brendan brown
Brendan brown 
Bloomingdales
California, USA
associate of the year

Star Associate of the Year Finalists

Lili Kheirallah
Lili Kheirallah 
The Hudson’s Bay
Quebec, Canada
Savannah Cline scaled
Savannah Cline
Buckle
North Carolina, USA
Ashleigh Rousselle
Ashleigh Rousselle
Pandora
Oregon, USA
Roselle Agles scaled
Roselle Agles
Johnny Was
Scottsdale, Arizona
Melissa Hancock scaled
Melissa Hancock
Chico's
Indiana, USA
Jeame Marroquin 1
Jeame Marroquin 
Bloomingdales
New York, USA
Bev Strahm 1 scaled
Bev Strahm
Soma
Ohio, USA
Ann Guese
Ann Guese
Soma
Illinois, USA
Kari Poppenfus
Kari Poppenfus
Soma
Michigan, USA
Kaitlin Fisher
Kaitlin fisher 
Pandora
California, USA
innovative 1

Most Innovative Associate Finalists

Lili Kheirallah 1
Lili Kheirallah 
Hudson's Bay
Quebec, Canada
Kaitlin Fisher 1
Kaitlin fisher 
Pandora
California, USA
Brendan brown 1
Brendan brown 
Bloomingdale’s
California, USA
Joana Cantu scaled
Joana Cantu
Chico’s
Missouri, USA
Ashley Coffman
Ashley Coffman 
Relax The Back
Florida, USA
Lisa Caplan
Lisa Caplan
Bloomingdale’s
Florida, USA
Brittany Duncan
Brittany Duncan
Chico’s
Indiana, USA
image0 6
Andres Paredes
Pandora
California, USA
Bernadette Gonciarzcyk
Bernadette Gonciarzcyk
Soma
Florida, USA
Shannon Miller rotated
Shannon Miller
Soma
Ohio, USA
View the Recording of the Livestream Event below.


Panel of Judges

JASON GOLDBERG 39 bw e1627316769984
Jason Goldberg
Chief Commerce Strategy Officer
Publicis
Cathy Hotka
Cathy Hotka
Principal at Cathy Hotka & Associates, Connecting Retail Insiders
IMG 7094 e1627053651677
Mary Todd-McGinnis
Vice-president
Ben Bridge Stores & Customer Experience
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Ron Thurston
Founder, TAKE PRIDE TODAYᵀᴹ &
Best Selling Author of Retail Pride
Bob Phibbs
Bob Phibbs
CEO
The Retail Doctor
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Regina Aiello
Vice President
Ben Bridge Jeweler, Pandora