The " Associates of the Year Awards" recognize exceptional performances by store managers and associates from around the world. All are welcome to VOTE for their colleagues, customers, or friends, in any of our 3 categories. This is your chance to celebrate and recognize exceptional performance by store managers and associates to honour their hard work and commitment to serving customers and delivering extraordinary experiences. Voting is now closed.

2021 Awards Categories

Star Associate of the Year

The Star Associate of the Year is the most prestigious award to recognize someone who consistently surpasses their objectives while providing exceptional service and supporting their fellow associates. This person leads by example, inspires others, builds meaningful relationships and is an all-around extraordinary representative of their brand.

Best Digital Experience Associate

This award is for an associate that delivers exceptional experiences to serve customers on digital channels. They take an innovative approach to their role by leveraging technology to drive the business.

Most Innovative Associate

This award is to recognize associates who came up with the most innovative solutions to adapt to the changing retail landscape and seamlessly serve customers throughout the pandemic.

Important Dates

Entries Open Icon
Entries Open:
July 27 2021
Entries Close Icon
Entries Close:
August 31, 2021
Voting Begins Icon
Nominees Announced & Voting Begins:
September 1, 2021
Voting Begins Icon
Voting Ends:
September 15, 2021
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Announcement of Finalists:
September 20, 2021
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Winners Announced At Live Event:
October 21, 2021

Panel of Judges

Cathy Hotka
Cathy Hotka
Cathy Hotka & Associates
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Ron Thurston
Best Selling Author of Retail Pride
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Regina Aiello
Vice President
Ben Bridge Jeweler, Pandora
Bob Phibbs
Bob Phibbs
The Retail Doctor
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Mary Todd-McGinnis
Ben Bridge Stores & Customer Experience
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Jason Goldberg
Chief Commerce Strategy Officer