For retailers, Black Friday success this year won’t be built solely on discounts. More than ever, it will require mastering the art of blending digital and physical retail into a cohesive customer journey.
Roughly 60% of modern shoppers don’t follow a linear path to purchase. They might start their research online before visiting a brick-and-mortar location, or explore products in person before finalizing their purchase through digital channels (Forbes). With this in mind, retailers should roll out two (2) key strategies to capitalize on this year’s Black Friday and Cyber Monday opportunities.
Implement AI in your outreach strategy
While 1-to-1 personalized emails deliver exceptional results, Salesfloor takes engagement to the next level by integrating AI-powered messaging directly into the sales workflow. Rather than replacing the crucial human connection that drives conversions, AI empowers sales associates to engage more strategically and efficiently.
The AI messaging assistant tool functions as an intelligent productivity layer, creating automated engagement reminders to ensure associates never miss a critical touchpoint. It maintains brand consistency by aligning all communications with your company’s tone of voice, elevates message quality through intelligent wording suggestions, and eliminates errors with built-in grammar correction. It also suggests tasks, sends notifications to associates, and provides reminders to drive productivity. Additionally, managers can develop scalable pre-made prompts that automatically personalize to each associate’s unique customer base, ensuring both efficiency and relevance at scale.
Boosting product discovery with an online live event
Another great way for retailers to build traction around Black Friday and Cyber Monday is to build Live events on your brand’s social media channels. With customers increasingly conducting online research before making purchases, a trend that affects nearly a quarter of shoppers according to EMARKETER, these live sessions provide an ideal opportunity to engage consumers during their decision-making process. To capitalize on sales opportunities during these limited-time events, include direct Storefront links (Shoppable Lookbooks/ Customer Boards) in your descriptions. This provides engaged viewers instant access to featured product collections, simplifying the buying process and eliminating the hassle of hunting down items after the livestream ends.
Black Friday and Cyber Monday 2025 will reward retailers who move beyond simple discounting and embrace a more sophisticated, customer-centric approach. The modern shopper’s non-linear journey, bouncing between online research, in-store browsing, and digital checkout, demands that retailers meet them wherever they are with consistent, personalized experiences.
The Blueprint for Year-Round Growth
2 Strategies: AI Messaging and Live Shopping
The two strategies outlined here work in tandem to address this reality. AI-powered personalization helps you cut through the noise of overcrowded inboxes, doubling engagement rates while maintaining authentic human connections with your customers. Meanwhile, live shopping events create those critical touchpoints during the research phase, guiding shoppers toward purchase decisions in real-time while building community around your brand.
But perhaps most importantly, these approaches position you for success not just during the holiday rush, but throughout the year. The tools and tactics you implement now, from AI messaging assistants to shoppable live streams, become part of your permanent retail infrastructure, setting you apart in an increasingly competitive landscape.
If you are interested to learn more about how Salesfloor can help retailers by implementing clienteling and AI tools in their sales strategy, don’t hesitate to book a consultations with one of our specialists.
