Facebook has long been a powerful channel for brands to connect with audiences more authentically and humanely. By showcasing real people and genuine interactions, retailers can build stronger relationships with shoppers.
Facebook Live: The leading tool for product discovery and livestream shopping
While other platforms, such as Twitch and YouTube Live, have gained traction over the past year, Facebook continues to dominate livestream commerce. According to Facebook, 57.8% of internet users have purchased a product during a Facebook Live event, more than on any other platform, making it the #1 choice for live shopping. Moreover, Facebook remains the world’s largest social platform by active users in 2025, according to Statista, giving retailers access to the broadest audience.
Chico’s: Driving engagement through Facebook Live
Chico’s has successfully used Facebook Live to launch new apparel collections and boost engagement. Each livestream attracted an average of 120,000 viewers, generating thousands of comments and real-time interactions with customers. The broadcasts were hosted by fashion specialists and featured in-store shoppers trying on new pieces, creating an authentic and relatable shopping experience. By showcasing outfits on everyday people rather than professional models, Chico’s made it easier for their audience to imagine themselves in the clothing, deepening engagement and driving interest.
Converting Facebook Live audiences with shoppable Storefronts (lookbooks)
To maximize conversions, Chico’s leveraged Salesfloor’s social media share feature to place a “Shop the Look” call-to-action directly in the comments section of their livestreams. This link led viewers to a shoppable Storefront page (lookbook) where they could browse and purchase every item featured during the event. Shoppable Storefronts are an effective social commerce tool, allowing retailers to present curated style themes, inspire customers with expert-driven recommendations, and simplify the path from discovery to purchase. Storefronts are simple web pages that sales associates or managers can build in just minutes. Because they are directly connected to the store’s inventory, products can be added instantly, and items automatically disappear once they’re sold out. This ensures a smooth shopping experience without friction or customer frustration.
As social commerce continues to grow, Facebook Live stands out as a discovery and conversion tool for retailers. By combining authentic interactions with shoppable features such as Salesfloor’s Lookbooks, retailers can bridge the gap between inspiration and purchase in real-time. Chico’s success illustrates how livestreams, paired with seamless shopping experiences, can boost engagement, drive sales, and strengthen customer loyalty.
When every customer interaction becomes a moment of connection, retail transforms. Salesfloor is here to help you turn those moments into measurable growth.
