Let’s meet at NRF
Turn customer interactions into memorable experiences
January 11-13, 2026 — Booth #2017 – Level 1
Salesfloor is the most comprehensive customer engagement platform, revolutionizing your retail sales and service experience by combining human connection with the power of AI. Designed for retail and used by tens of thousands of store associates worldwide, Salesfloor is the only platform that combines Clienteling, Virtual Shopping, and Conversational AI.
By empowering associates to build stronger customer relationships and driving more personalized interactions, Salesfloor delivers measurable ROI through increased conversion rates, higher average order values AOV, and improved customer lifetime value CLV.
See you at NRF 2027!
Thank you for another amazing NRF! We had a great time connecting with so many wonderful people and diving into fascinating conversations about the future of retail. If you didn’t get a chance to stop by our booth or want to continue the conversation, don’t hesitate to connect with us.
500 million customer interactions per year
$5 billion in sales
Powered by Salesfloor
Meet the executives
With a combined 80 years of experience in retail, Oscar Sachs, Lorenzo Benazzo, Moris Chemtov and Lawrence Williams, PhD, are sharing their insights at NRF. Come discuss retail growth strategy, omnichannel innovation, and what’s next for customer experience. Slots are limited and fill fast—register now to secure your time and make the most of your NRF agenda.
Oscar Sachs, CEO and Co-Founder of Salesfloor, which he launched in 2013 to revolutionize how retailers connect associates with customers. With deep retail operations expertise from leadership roles at Aldo Group and Best Buy Canada, Oscar understands the challenges retailers face firsthand. He previously founded Ad Splash Media—the first company in North America to develop advertising on retailer ecommerce sites—which was successfully acquired by Mediative in 2010. Under his leadership, Salesfloor has become the leading clienteling platform, recently acquiring Clientela in May 2025 to create the industry’s most comprehensive solution. Ready to learn how the world’s top retailers are using Salesfloor to bridge online and offline commerce while empowering their store teams?
Lorenzo Benazzo, Chief Product Officer at Salesfloor, following the strategic acquisition of Clientela in May, where he served as CEO & Co-Founder. With 15+ years of pioneering clienteling technology, Lorenzo previously founded H Y P H E N, a retail tech incubator, and serves as a mentor at XRC Labs. He now leads product strategy for the unified Salesfloor platform, bringing unparalleled expertise in AI-powered customer engagement and omnichannel retail innovation. Ready to discover how AI-powered clienteling can transform your store associates into revenue-driving relationship builders?
Moris Chemtov, President of Salesfloor, leading the company’s expansion strategy and market growth. With extensive leadership experience in retail technology, Moris previously served as CEO of Naveo Commerce and President of JESTA IS. He also held leadership positions at Deloitte Consulting and founded TIE Consulting Inc. Under his leadership, Salesfloor is focused on delivering high-quality products, outstanding service, and sustained growth for the world’s leading retailers. Ready to explore how Salesfloor can transform your customer engagement strategy?
Dr. Lawrence Williams, Director of retail strategy, translates behavioral science into bottom-line retail results. A two-time Top 100 Retail Tech Influencer (2024-2025), he decodes the cognitive science behind why shoppers buy and why employees excel, delivering actionable frameworks to C-suite leaders that increase conversion, optimize omnichannel experiences, and unlock measurable performance from frontline teams.
As Director of Retail Strategy at Salesfloor, Dr. Williams bridges the gap between academic insight and commercial impact. With a PhD in Sociology from the University of Toronto and peer-reviewed research spanning consumer psychology to organizational behavior, he brings proven expertise to the intersection of retail technology and human behavior.
Beyond ROI. Time to Value in Weeks, Not Months.
How? Through AI-powered labor augmentation that enhances store execution, standardizes white-glove service, and frees associates to focus on top-tier clients. The result: a seamlessly adopted solution that delivers measurable impact FAST. Experience what global retailers are already seeing:
Pilots that pay off in weeks
Full deployments that deliver ROI within the first month
30–50x ROI that starts almost immediately
Book a meeting
