In 2025, shoppable content is a rising trend in digital retail, especially as luxury brands seek to deliver high-touch personalization through clienteling apps and services. As consumers spend more time on platforms like TikTok, Instagram, and Facebook, over 100 minutes daily on average in the U.S., they are increasingly turning to these channels for inspiration, style tips, and product discovery from influencers. This behavior signals a strong demand for authentic, human-driven recommendations that influence purchase decisions.
However, social media does not fully replace the personalized experience of having a trusted sales advisor: especially in the luxury segment. While influencers provide inspiration, clients still seek expert guidance, contextual recommendations, seek personalization and a curated experience when making important purchases or planning special events. This is where Salesfloor’s Customer Boards come into play.
What Are Customer Boards?
Customer Boards are dynamic, personalized web pages created by store associates, stylists, or clienteling teams to showcase curated product recommendations for individual customers. Sometimes referred to as lookbooks, these boards are tailored to each customer’s preferences and past interactions (customer profiles). They merge the visual appeal of social media Pinterest-like aesthetic, with the trust and personalization of one-on-one service.
What sets Customer Boards apart from traditional email marketing or static product pages is their ability to evolve. Associates can update boards in real time based on inventory changes, new arrivals, or customer feedback. Clients can then engage with these boards, ask questions via SMS or chat, and complete their purchases, all within a VIP, concierge-style experience.
Real Use Cases for Retail Lookbooks (Customer Boards)
The Event Planner’s Assistant
Event organizers and customers preparing for life events: weddings, baby showers, milestone birthdays often need help curating products across multiple categories. At Macy’s, for example, Celebration Consultants use Salesfloor’s Customer Boards to suggest items aligned with each special occasion. The consultant acts as a retail planner, helping clients visualize and shop for all their needs in one personalized shoppable moodboard.
The Luxury VIP Shopping Experience
In the beauty and fashion sectors, high-value clients often rely on personal stylists or brand experts for tailored recommendations. With a clienteling platform like Salesfloor, advisors can create shoppable beauty routines, wardrobe shoppable moodboards, or product bundles for individual clients. This curated, personalized experience resonates particularly well in the luxury space, where one-size-fits-all marketing falls short.
According to Zion Market Research, the online personal stylist services market is projected to grow from $95 billion in 2023 to over $1.2 trillion by 2032. This reflects rising consumer demand for tailored shopping experiences delivered through apps and platforms that blend ecommerce with human expertise.
Why Clienteling Technology Matters
Today’s consumers want more than just a transaction, they expect service, relevance, and inspiration. Clienteling tools like Salesfloor’s Customer Boards help retailers meet these expectations by offering a hybrid shopping experience: one that is digital-first, yet deeply personal. Whether clients are planning a big event or just seeking style guidance, Customer Boards give sales associates the tools to deliver real value.
For brands focused on long-term customer relationships and higher conversion rates, investing in clienteling apps and shoppable content is no longer optional, it’s the future of luxury and experiential retail.
If you are interested to learn more about how Salesfloor can help retailers by implementing clienteling tools in their sales strategy, don’t hesitate to book a free demo with one of our specialists.
