In today’s retail world, brands face three significant challenges: they want to deliver and scale the same level of personalized retail experience online as they do in-store, while expanding their reach across various channels, such as social media or through personalized outreach (emails, SMS). With a high level of attrition in this industry, it can also become a real challenge to keep sales associates motivated and engaged on a deeper level. Additionally, retailers want to enhance their product recommendations while maintaining a dynamic product feed that’s simple to set up and update—no technical expertise required.
Salesfloor’s Storefront tool tackles these challenges by energizing sales teams, expanding their selling opportunities, and empowering them to connect with customers on a personal level, all while automatically showcasing up-to-date product recommendations at scale. In this blog, we examine how leading retailers leverage this specific tool and highlight the new features in this recent update.
From Social Scroll to Checkout: The Missing Link Solved
Here’s where Digital Storefronts become game-changing for both social commerce and associate motivation: they provide the perfect shoppable landing page for any social media content while giving associates full credit for their influence.
Imagine your associate posts an Instagram reel showcasing “5 Winter Chic Bags You Need Now.” With traditional setups, interested customers face friction—searching your website, finding items out of stock, or simply giving up. Worse, even if they do make a purchase, the associate who inspired the sale does not get any recognition or commission.
With Digital Storefronts, that same associate adds a single link to their bio or reel that instantly takes shoppers to a curated page featuring those exact purses or handbags—only if they’re in stock at their location. Every click, every purchase, every customer relationship is tracked and attributed. Associates see their impact, earn their commissions, and feel motivated to create engaging content.
Social selling in numbers:
Projections indicate that global social media retail revenue will have a compound annual growth rate (CAGR) of 10.5% from 2025 to 2030.
Global shoppers spent $1.23 trillion on social media commerce in 2024, up 14.1% year-over-year (YoY)
In the United States, social media commerce is worth $90.6 billion, and projections indicate that it will exceed $150 billion by 2029.
Boosting your sales associates’ engagement and overcoming attrition
Associates with effective Digital Storefronts become more valuable to your organization, and they know it. This sense of growth and skill development is a powerful retention tool in an industry known for its high turnover rates. Top performers gain visibility for their expertise. Their curated Lookbooks become their portfolio. Their Top Picks showcase their eye for trends. They’re no longer just “staff,” they’re trusted style advisors with a digital presence.
“Storefronts are great because they enable our associates to sell 24/7, even when they are not physically in-store, and it works!”
-Saks Fifth Avenue
Empowering sales associates to build their presence as community influencers has delivered impressive results for our customers. Associates view this tool as a valuable means of earning recognition and increasing their commissions. One of our clients achieved two critical benchmarks leveraging Salesfloor’s Digital Storefronts :
$10,000 in average monthly sales per associate.
A remarkable 49% sales lift during the crucial holiday season compared to their previous season’s performance.
This isn’t just technology; it’s a proven revenue driver.
Keeping content fresh has never been easier
NEW: Lookbooks section
With the new Storefront 2.0, associates can now create up to three curated collections e.g., “Winter Chic Accessories,” “Holiday Party Looks,” “New Season Essentials,” presented as interactive tiles. When customers click, products expand seamlessly on the page with no interruptions. It’s magazine-quality browsing that keeps shoppers engaged and exploring.
For high-touch retailers like Saks, and when expert-led advice is critical, this feature is transformative. Associates can showcase coordinated collections that reflect their sophisticated clientele’s expectations, guiding customers through complete looks rather than individual items. This is the digital equivalent of personal styling services that drive premium basket sizes.
With this new update, any retailer can now easily drag and drop product collections with different themes. It also enables them to repurpose collections of items that had previously been made for specific customers, also referred to as “looks” or Customer Boards. They can now simply drag and drop pre-made looks into their Storefronts’ dedicated section. Product selections are now easier to update than ever before. Additionally, with real-time inventory integration, customers avoid the disappointment of discovering items are out of stock.
New: Hero banner and top picks
We’ve enhanced the Contact section with a new hero banner feature. Retailers can now update the banner’s appearance seasonally to keep the page looking fresh and highlight special offers or promotions. The “Top picks” section now supports a featured product option, allowing one item to be showcased with a larger display.
Digital Storefronts solve the fundamental challenge facing modern retailers: how to deliver the personalized, expert-guided shopping experiences customers expect, across every channel, without sacrificing operational efficiency or brand control.
By connecting associates’ social media presence, in-store expertise, and digital commerce into one seamless experience, you’re not just adapting to modern retail; you’re leading it.
Want to learn more about how you can use Storefronts to boost sales and customer engagement? Book a meeting with one of our retail experts and receive a personalized ROI projection for your retail business.
