Three beauty brands are pushing the limits of customer engagement through innovative clienteling strategies, loyalty programs, and smart technology integration.
This article explores how top beauty brands like amika, L’Oréal, and MAC are combining automation, personalization, and social media reach to boost loyalty, drive sales, and grow their online presence.
Automating ultra personalized product suggestions
In the beauty world, one size definitely does not fit all. Whether it’s about hair texture, preferred styling, or skin type, there’s a lot to cover to make sure a client gets the product that fits them best. Over the past few years, customers have become increasingly aware that to get optimal results, they need products adapted to them and this trend is projected to keep growing.
According to Research and Markets’ 2025 report, the Personalized Beauty Care Market was valued at USD 25.1 billion in 2024 and is projected to reach USD 47.4 billion by 2034, rising at a CAGR of 8.30%.
Amika has developed a strong strategy by personalizing the service they offer to online clients. They implemented an automated chat tool, Maestro AI, that quizzes shoppers to tailor suggestions based on specific needs in seconds, delivering expert guidance instantly, 24/7.
Why this strategy works:
Customers enjoy the convenience and instant suggestions from the widget as well as the deep personalization. Within just a week, the widget drove over 1,000 successful online sales.
Loyalty program meets social media reach
amika
Integrated directly into their online chatbot, Amika’s BFF with Benefits program encourages shoppers to create an account and redeem points, allowing the brand to better track customer habits and tastes. But it doesn’t stop there: right from the start, they push customers to become “influencers” by sharing products on social media in exchange for a large number of points to unlock free products.
Why this is a great strategy:
It not only builds repeat purchasing habits but also amplifies the brand’s social media reach, bringing in new customers organically.
MAC
Mac uses customer profiles to gather information on their clients, but they use a slightly different approach when it comes to joining social media reach with redeemable points for customers. As an already well-known brand, Mac puts efforts and emphasis for their customers to actively leave good reviews on their own website.
Why this is a great strategy:
This strategy builds trust. When potential buyers see positive reviews, it lowers their hesitation to purchase. Plus, it boosts SEO rankings by increasing site traffic and fresh content, while cultivating a habit among loyal customers. In 2025, the most successful beauty brands aren’t just selling products, they’re creating personalized, social, and tech-driven experiences.
Using events in addition to social media to drive sales
L’Oréal
L’Oréal Paris has always used well known celebrities as brand ambassadors as it is a central part of their selling strategies. In their case, the red carpet has become a showcase moment for their line of product. In May 2025, as Eva Longoria was stepping onto the red carpet, followers could view her L’Oréal sponsored look live on TikTok along with a call to action: Get the look.
Why this is a great strategy
By pairing celebrity endorsement with real-time TikTok live content, L’Oréal Paris not only amplifies brand awareness but also drives immediate product sales, tapping into the excitement and influence of the moment.
How to create a quick Lookbook page and reproduce this strategy
Retailers can use TikTok to share links to external web pages. But creating a whole landing page to sell a few products might be long and complicated to make just for one event. Instead, they can share links to Salesfloor’s Customer Boards. They can be used as product landing pages, easily displaying available products in minutes.
Key takeaways:
How will beauty retailers grow their customer loyalty and reach in 2025:
– Automate personalized suggestions to boost conversions.
– Integrate loyalty programs with social media to drive organic reach.
– Leverage customer-generated content to build trust and improve SEO.
– Leverage events and ambassadors to sell
By combining these strategies, beauty brands can enhance customer engagement, increase lifetime value, and future-proof your their business.
