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How Cos Bar transformed beauty retail with clienteling

About Cos Bar

Since its founding in Aspen, Colorado, in 1976, Cos Bar has stood as a premier luxury multi-brand beauty retailer. Catering to a sophisticated and discerning clientele, it has crafted a distinctive and engaging shopping experience centred entirely on the customer’s needs.

Industry: Beauty

Company size: 21 stores in the USA

Number of employees: 100+ 

In this case study, you will learn how Cos Bar overcame 4 major challenges:

  1. Data silos

    In-store outreach operations are difficult to track or unavailable to the head office.

  2. Sales associates are unable to access customer data

    Customer information is locked within the marketing team and is difficult to access.

  3. Need to expand outreach opportunities

    Seeking more ways for shoppers to connect with local specialists.

  4. Need for personalization

    Limited ability to offer personalized 
product recommendations.

Download the case study

About the author

  • Genevieve Fortin has spent a decade immersed in the SaaS industry, where she developed deep expertise in customer dynamics. As a writer specializing in consumer behaviour, engagement strategies, personalization, and clienteling, she helps companies navigate the evolving landscape of customer experience and relationship-building.