Industry: furniture and home decor retail
Company size: 3000+ employees
Number of stores: 170 stores in the USA
Challenge
Solution
To be able to boost their in-store traffic and customer engagement, this furniture retailer needed to implement strategic clienteling and virtual shopping solutions:
1. Gaining deeper insights into their shoppers’ behaviors
Comprehensive data and customer profiles creation enable retailers to gain deeper insights into each consumer’s individual shopping habits, preferences, and past interactions. This allows them to engage in more personalized and relevant ways with their shoppers.
2. Managing employees’ tasks and overseeing outreach results
Tasking enables managers to assign action items, ensuring their sales associates engage with their customer base at the right time and in the most effective way. This allows them to see concretely what has been done in terms of outreach and also enables them to clearly see the results of these efforts through advanced reporting indicators.
3. Boosting sales associates’ engagement with outreach tools and storefronts
By implementing Salesfloor, local specialists could connect more meaningfully with nearby customers and maintain ongoing relationships between their customers and in-store design experts. Meanwhile, sales associates stayed more motivated because they could continue nurturing relationships with their customer base even when not physically present in-store. They also used storefronts, which are collection web pages that sales associates can create to share their top picks with customers through their social media, or send as a direct link to customers. It acts as a shoppable board with their favorite items or seasonal collections.
In the furniture market, the sales process is better viewed not as a funnel but as a virtuous loop — one that emphasizes long-term relationships and personalized expert guidance. This approach has proven to drive higher foot traffic, increase sales, and reduce product returns.
Results
+$26k
In sales by just one associate with personalized outreach & recommendations
200%
More in email open rates compared to the marketing communications benchmark
76%
Of retailer’s sales associates used the Salesfloor solution
“Salesfloor delivers exactly what we need: a way to nurture our client base while providing the level of personalized service customers expect for major purchases. Equally important, it keeps our sales experts motivated and proactive. Even in the initial three months, it has already driven strong results, showing an 8% sales increase compared to the expected sales uplift.
The solution streamlines our sales associates’ work and provides them with more opportunities to build lasting customer relationships. In fact, their 1-to-1 emails achieve an impressive 56–66% open rate, more than double the performance of a standard marketing email. This translated into 20 unique storefront visitors per month per designer. One sales associate, in particular, sold $26,000 of furniture, leveraging Salesfloors’ personalized email feature in the first few weeks alone.
— Senior Executive – National Furniture Retailer
Read about how another home furnishing retailer doubled its Virtual Shopping sales with Salesfloor.
Want to see these kinds of results in your stores and online? Reach out to connect@salesfloor.net to speak with an expert and discover how you can enhance your sales, customer engagement, and employee productivity.
