The furniture industry is facing brutal headwinds: tariffs, regulations, and evolving consumer expectations. But while retailers can’t control trade policy or inflation, they absolutely can control the one thing that determines survival: the quality of customer engagement.
“In all our markets, we experienced a slowdown of the economy and a slowdown of the home furnishing industry, almost simultaneously,” said Jesper Brodin, CEO of Ingka Group (IKEA). “We never experienced anything like that since 2008, to be honest.”
However, amid this recent trend, the wind seems to be slowly shifting. According to Reuters, interest rates are expected to decrease, which will have a positive impact on the housing market, likely boosting furniture sales in the year to come.
In this industry report, we will examine major market shifts and opportunities for retailers seeking to adopt a new virtuous cycle of innovation, encompassing omnichannel communication strategies, service localization, recycling initiatives, and AI adoption.
In this guide you will learn:
- What are the current market challenges and how to overcome them
- What are top brands’ strategies around effectiveness and clienteling technologies
- How to use AI in the sales funnel
Download the industry report
If you are interested to see how Salesfloor can help you get a competitive edge in your clienteling and virtual shopping operations, don’t hesitate request a consultation with one of our clienteling experts.
