In 2025, the apparel industry is facing several challenges, including inflation, newly imposed tariffs, and increased regulatory scrutiny of the fast fashion sector. This year so far, the industry posted modest growth of approximately 2.8%, with similar performance expected next year due to ongoing economic uncertainty.
In this market context, we predict that many apparel retailers will undergo major changes in their operations’ strategies: growing adoption of efficiency technology, implementing more sustainable supply chains and the adoption of AI in many areas of their business. This year is marked by challenges but also opportunities going into 2026. In this report, we will look at how the apparel industry is changing and what retailers can do to overcome a market in full transition.
In this guide you will learn:
- What are the current market challenges and how to overcome them
- What are top brands’ strategies around effectiveness and clienteling technologies
- How to use AI in the sales funnel
- Our predictions for 2026 trends
Download the industry report
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