About GNC
Since 1935, GNC has been a trusted authority in health and wellness. Today, with over a thousand corporate locations and hundreds of franchise locations worldwide, they’re modernizing retail through digital innovation.
Industry: Health and wellness
Company size: 2000+ stores
Number of employees: 10,000+
In this case study, you will learn:
How GNC empowered in-store coaches to build lasting customer relationships and why shifting ownership of customer outreach to frontline associates was the key to turning one-time buyers into loyal, repeat customers.
How AI-powered messaging helps lean retail teams communicate at scale, including how GNC’s coaches used Salesfloor’s AI Messaging Assistant to send personalized, consistent follow-ups without adding to their workload.
How an omnichannel clienteling platform bridges in-store and online retail, by connecting GNC’s point-of-sale system and CRM into a single view, so every coach could deliver tailored service regardless of which team member last spoke with a customer.
The measurable business impact of one-to-one clienteling over mass email: including a 3X increase in year-over-year sales, a 2.2X improvement in online conversion rates, and a 12% lift in average order value.
