The Omnichannel Shopper Study

From Clicks to Bricks: Omnichannel Customers Expect More from Stores

Salesfloor conducted this study on consumers’ online and in-store shopping habits to help retailers understand the gap in online and brick-and-mortar shopping experiences.

  • 87% of shoppers say their in-store purchase decisions are influenced by store associates
  • In contrast, more than half of shoppers feel that service is lacking online
  • 53% of shoppers want the option to shop online with a sales
    associate

Download the whitepaper to find out more.

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