The Omnichannel Shopper Study
From Clicks to Bricks: Omnichannel Customers Expect More from Stores
Salesfloor conducted this study on consumers’ online and in-store shopping habits to help retailers understand the gap in online and brick-and-mortar shopping experiences.
- 87% of shoppers say their in-store purchase decisions are influenced by store associates
- In contrast, more than half of shoppers feel that service is lacking online
- 53% of shoppers want the option to shop online with a sales
Download the whitepaper to find out more.