The Evolving Customer:
Connecting today’s shoppers with store associates
Today’s modern shopper expects personalized, one-to-one shopping experiences wherever and whenever they shop, whether it’s in-store or online.
Associates are no longer just transacting clerks. Customers look to them for expert advice throughout their omnichannel journey. Shoppers are 2x more likely to make a purchase after interacting with a store associate
But there is a gap that needs to be bridged: Nine in 10 customers interact with associates in store, but only 4 in 10 interact with associates online.
Are your associates connected? Download the whitepaper to find out more on how to leverage your associates to provide customers the service they expect, at every touchpoint.