with Gen Z & Millennials Using Mobile In-Store Technologies
6 Ways You Can Boost Sales and Increase Loyalty with Gen Z & Millennials
Gen Z and Millennials are known to be the “always-connected” generations, with Millennials having lived through the growth of the Internet and Gen Z not even knowing a world without Google.
But how does this affect the way they shop and their expectations from retailers? Do they only shop online, or do they also visit stores? Are they the culprits behind the numerous store closures of recent years?
Research shows that Millennials and Gen Z actually prefer to shop in store. But they do expect a high level of service and instant gratification.
Download the whitepaper to learn how retailers can apply mobile technology in-stores to increase sales and store visits from these two generations.