Director of Marketing – Salesfloor
Location:
Remote – Montreal Area
Company:
Salesfloor is an award-winning virtual selling platform that combines clienteling, virtual selling and mobile point of sale tools. Store associates use Salesfloor to deliver personalized and convenient experiences for customers on any channel through live chat, video calling, e-mail, SMS and more.
Today, 45,000 product experts from stores around the world have driven more than $2 billion in sales (USD) using Salesfloor. Salesfloor is redefining the role of today’s associate to drive sales and differentiate the customer experience.
Founded in 2013 in Montreal, Canada, Salesfloor is a profitable company on a mission to unlock the power of today’s omnichannel sales associates by connecting them with shoppers online and in-store. Our team of “Salesfloorians” believe that associates are product experts, trusted advisors and social influencers for customers in their local communities. In today’s omnichannel world, retail chains have a unique opportunity to leverage their biggest competitive asset: their people.
Overview:
We are looking for a Marketing Director to help scale all of our marketing initiatives across a variety of channels. A more detailed look at your key responsibilities:
- Campaign execution: Be ready to execute a product campaign from start to finish by putting on copywriter, designer, social media marketing, and digital marketing hats. Ability to design and create product graphics, mobile and web screens that help visualize your message. We move really fast so being able to mix and match, edit, and create graphics for smaller campaigns is a must.
- Persona research; Understand the buyer and the end-user inside out and build detailed buyer personas. Be the expert on their wants and needs, how they buy, and their buying criteria. Be the expert on your end-users and how they use your product. Act as ‘the voice of the customer’ across all functions (i.e., product management, sales, marketing).
- Execute and Implement go-to-market plans: Build and execute the product GTM strategy, lead new product releases, set competitive positioning, manage ‘day-to-day’ marketing support, and initiatives for our product working closely with the Product Management teams
- Thought leadership: Create impactful thought leadership content pieces by researching relevant topics for particular personas, including pieces on employee scheduling, time and location management, and the impact on a company’s bottom line.
Qualifications
- You have 5 years of prior B2B marketing experience in the technology/software space (or equivalent skills and knowledge). Your background preferably includes marketing of software products, delivered as SaaS.
- Account Based & Field Marketing
- You’re proficient with Photoshop, MailChimp, and Google Solutions (including Analytics and Adwords). Strong preference for those that have achieved one or more Google Certifications (Ads Search, Ads Display, etc.)
- You have experience creating successful product campaigns that feature clear, succinct, and differentiated messaging and storytelling.
- You’ve done ample research that gives you an uncanny ability to represent the voice of the customer in everything you do.
- You have strong writing, analytical, and presentation skills—so much so that you can take even the most complex processes and technologies and translate them into simple and digestible content (written, graphical, architectural, and verbal).
- Your work ethic, time-management skills, and ability to multitask are things to be admired, and you can juggle multiple projects on an ongoing basis without breaking a sweat or dropping the ball.
Perks:
- Sane working hours (with flexible scheduling).
- The team is small and agile, so you will have a direct impact on the product, but big enough that you are never alone.
- While our office in Montreal is available to everyone, a flexible work from home program is currently the norm.
- Health care and dental coverage for all full time employees (Blue Cross)
- National telemedicine service, paid for by the company for full time employees enrolled in benefits programs.
- Generous compensation package
- Everyone at Salesfloor is agile, engaged and ready to contribute to impact the growth of our business.
- Seasoned employees, new hires and founders all work together and help each other every day.
- Founders and leadership team have a proven track record for successful start-ups and previous exits.