How Retailers
Create Loyalty with GenZ & Millennials

Gen Z and Millennials are known to be the “always-connected” generations, with Millennials having lived through the growth of the Internet and Gen Z not even knowing a world without Google.

But how does this affect the way they shop and their expectations from retailers? Do they only shop online, or do they also visit stores? Are they the culprits behind the numerous store closures of recent years? And how can retailers appeal to them to increase sales and store visits?

We wrote this ebook prior to Covid-19 and have summarized at the end how the pandemic has changed their shopping behaviors.