Salesfloor Wins Best Omnichannel Customer Experience Solution at the Vendors in Partnership Gala

New York, New York, USA – January 14, 2020Salesfloor, the award-winning mobile platform designed for store associates, received the award for Best Omnichannel Customer Experience Solution at the Vendors in Partnership (VIP) Gala this past Friday.

The VIP Awards marked the official start of NRF’s Big Show in New York City where retailers from around the world gather to share, learn, and network. The VIP Awards is a way for retailers to celebrate the drivers of the retail ecosystem and formally support, influence and recognize their vendor partners.

Salesfloor was nominated for the Best Omnichannel Customer Experience category for its complete clienteling and mobile POS platform which allows store associates to serve customers in a personalized way across all channels.

“For retailers looking to connect their brick & mortar stores to the reality of how customers really want to shop (which is at their convenience at any time, from anywhere,) this company delivers above and beyond what modern customers want and savvy retailers need.” said Daniel Gutwein, Director, New Experiences & Emerging Technologies at Intel Corporation, who introduced Salesfloor as the winner. “We expect this company is only beginning to make an impact on the shopping experience.”

“We are delighted to have been recognized by our clients and the industry for our innovation in retail.” said Ben Rodier, Chief Customer Officer at Salesfloor. “We are passionate about enabling personalized omnichannel experiences and couldn’t be prouder to have received this award.”

Retailers looking for more information can visit the Salesfloor booth 1645 at NRF’s Big Show until January 14, 2020 or visit www.salesfloor.net.

Ben Rodier, Chief Customer Officer at Salesfloor, received award at the VIP Gala – January 10, 2020

 

 

Brown Thomas and Arnotts Empower Store Associates to Personalize Shopping Journeys In-Store and Online

Montreal, QC, Canada – December 2, 2019Salesfloor, the industry-leading mobile application designed for store associates, announced today that Brown Thomas and Arnotts – both prominent Irish retailers that are part of the Selfridges Group, have selected the Salesfloor clienteling platform to modernize the role of their store associates. Associates at Brown Thomas and Arnotts can now extend the same level of personalized service delivered in-store to customers beyond the store.

Brown Thomas and Arnotts, established in1849 and 1843 respectively, pride themselves on delivering exceptional customer experiences. By leveraging the Salesfloor platform, their associates will now have a 360° view of a customer’s preferences and purchase history that will allow them to deliver a seamless, personalized experience across all channels.

“Salesfloor helps our in-store stylists connect with their customers on a whole new level.” said Sarah Esler, Digital Innovation & Omnichannel Lead at Brown Thomas and Arnotts. “We are very pleased with the results from the recent pilot phase and excited to see even greater results as more team members are introduced to the platform.”

Store associates at Brown Thomas and Arnotts will be equipped with Salesfloor’s complete clienteling suite to communicate with their customers by e-mail, text messaging, social media, and live chat. Associates will receive automated alerts to notify them of opportunities with individual customers based on preferences and previous transactions. Customers can also shop online with store associates through Salesfloor’s Storefronts, which allow associates to create personalized versions of the e-commerce website and highlight their top recommendations,

“We are very excited to be expanding our partnership with Brown Thomas and Arnotts.” said Oscar Sachs, CEO at Salesfloor. “It’s a privilege to be working with such prestigious brands and helping them modernize the role of their associates across Europe.”

 

ABOUT BROWN THOMAS

Brown Thomas is Ireland’s premier lifestyle retailer. Through its internationally acclaimed and award-winning window displays, renowned fashion shows, exclusive product launches and unique luxury boutiques, Brown Thomas offers an unparalleled luxury shopping experience. It is a destination for Irish and international customers alike.

ABOUT ARNOTTS

Arnotts has been Dublin’s Department Store since 1843. Since opening its decorative, doors in the first half of the nineteenth century, Arnotts has developed its premises into the 300,000 sq ft store you know and love today. Arnotts offer a unique shopping experience to customers, stocking over 700 international brands and 100 Irish craft brands, with a team of over 1,000 team members who are passionate about their role in the business and excited about the future of the historic Arnotts brand.

Brown Thomas and Arnotts are part of Selfridges Group, which provides leading luxury shopping experiences for millions of customers around the world through iconic, innovative and inspiring retail destinations.

Salesfloor Enhances Mobile Checkout Module, adding Endless Aisle and Line Busting to their Growing list of Features

With Mobile Checkout, store associates can now capture omnichannel transactions from anywhere in store on the Salesfloor app.

MONTREAL, QC, CANADA – September 3, 2019 – Salesfloor, the award-winning mobile platform designed for store associates, announces the addition of new features to its Mobile Checkout module, further empowering the 25,000 associates using the platform today. The features include expanded functionality for real-time inventory lookup, a new omnichannel shopping cart, improved payment processing and a new order fulfillment tool.

Mobile Checkout is an add-on module to Salesfloor’s existing clienteling features, creating an all-in-one solution that associates can use to serve and sell to customers across any channel. The recent enhancements unlock new clienteling capabilities, such as sending a customer a shopping cart ready to be purchased through live chat, email, SMS or almost any other method of digital communication.

The new capabilities of Salesfloor’s Mobile Checkout include:

Real-time Inventory Lookup
Intelligent search and scanning functionalities make it easy to find products for customers. Associates can search for or scan items using their mobile device then drill down to view product details, including inventory availability across all stores and the web.

Omnichannel Shopping Cart
By scanning or using Inventory Lookup, items from the current store, another store or from the online
inventory can be added to the customer’s virtual shopping cart. This allows associates to process
endless aisle transactions for in-store customers who wish to purchase out-of-stock items.

Checkout & Payment Processing
Mobile Checkout supports digital payment methods with its integrations to any PCI-compliant
payment provider. The store associate can securely process payments as sensitive customer data and
credit card information are never stored within the Salesfloor platform. The completed order is
automatically sent to the retailer’s order management system where the optimal fulfillment location is
determined.

Order Fulfillment from Stores
Store associates can view orders that were routed to their store for fulfillment, drill down to see pick
list details and claim an order to pick. The feature supports Buy Online, Pick Up in Store (BOPIS) or
shipping from stores.

“Mobile Checkout is a critical tool for retail associates to deliver personalization and convenience to their customers” said Oscar Sachs, CEO of Salesfloor. “Many retailers look for alternatives to having to implement multiple apps and solutions across different vendors to enable the functionalities they need, so I’m excited to see this consolidation create  important cost efficiencies for our clients.”

Designed to extend the functionality of retailers’ current Point of Sale systems, Salesfloor’s Mobile
Checkout eliminates the need for new, costly software implementations traditionally associated with
replacing POS systems. Mobile Checkout can be used as a stand-alone solution or bundled with
Salesfloor’s clienteling module. System integration services are available from Salesfloor’s partnerships
with Infogain and RIBA.

Media contact
Ana Bertolucci
Director of Marketing
ana@salesfloor.net
(438)-798-3244

Salesfloor Gives Store Associates New Tools to Create Shoppable Instagram Posts

New “SocialShop” feature creates convenient solution to make posting to social networks, like Instagram more engaging

MONTREAL – April 4, 2019 – Salesfloor, the award-winning mobile application designed for store associates, today announces a first-of-its-kind social shopping feature called “SocialShop”. SocialShop provides associates with a way to share shoppable Instagram posts with their customers via their SocialShop feed, which makes it possible for customers to click and buy online and giving Associates credit for the sale.

Associates using Salesfloor can easily add shoppable products, photos or a marketing assets on their Instagram feed for customers to purchase. When the new feature is enabled, a SocialShop page is automatically created that showcases all of the associate’s Instagram posts on one page. Associates add their personal SocialShop link to their Instagram bio so that customers can shop recent posts.

“30% of online shoppers say they are likely to make a purchase from a social media network like Facebook, Pinterest, Instagram, Twitter and Snapchat” says Oscar Sachs, CEO and co-founder of Salesfloor. “Our clients realize that this represents a huge opportunity to leverage their associates’ connections and convert social media networks into a sales platform. This is an exciting new feature that was inspired from our partnership with our Clients.”

Stylists from Neiman Marcus are one of the first retailers to launch Salesfloor’s SocialShop and already reaping the benefits of social shopping on Instagram. A number of other Salesfloor clients are preparing to launch later this month. SocialShop is currently available for Instagram, and Salesfloor plans to expand the feature to other social networks later this year.
Watch the video to see a SocialShop demo. For more information or to request a demo, visit www.salesfloor.net.

About Salesfloor
Salesfloor is a mobile platform designed for store associates to personalize customer experiences. Salesfloor provides store associates with clienteling tools to engage customers, including innovative features that allow online customers to shop live with store associates via online storefronts, live shopping apps and associate marketing tools. An award winning platform, with over 25,000 associates from leading retailers in Apparel, Beauty, Jewelry and Baby/Toys, Salesfloor is redefining the role of today’s associate to drive results and differentiate the customer experience. For more information, visit https://salesfloor.net/ and follow Salesfloor on LinkedIn and Facebook.

PR Contact
Julia Lo Basso
Director of Marketing Services
julia@salesfloor.net
(438)-798-3232

Chico’s FAS Selects Salesfloor to Deliver a Seamless Shopping Experience

Women’s fashion apparel retailer, Chico’s FAS is implementing Salesfloor’s clienteling module and shopping apps expected to help personalize the customer experience in-store and online

Montreal – December 11, 2018 – Salesfloor, an award-winning mobile application designed for store associates, announced today that Chico’s FAS is implementing a suite of new digital engagement tools at its designated Chico’s®, White House Black Market®, Soma® and Chico’s Off the Rack™ locations in the U.S. and Canada to further enhance the customer shopping experience. The suite of engagement tools has already begun to roll out at select locations in the U.S. and will continue through 2019.
Chico’s FAS will be implementing Salesfloor’s complete suite of features for their store associates, including:
● Associate Marketing Tools to engage with customers via email, social media, and SMS/messaging apps
● Live Shopping Apps embedded on the websites for Chico’s, White House Black Market, Soma and Chico’s Off the Rack that allow online customers to receive curated looks as they are being assisted live by their local store associate; and
● Online Storefronts for customers to shop on an associate’s personalized website for curated product recommendations and services.

Ann Joyce, Chief Customer Officer & EVP of Technology for Chico’s FAS, commented, “We are excited by these new digital capabilities, to further advance our clienteling efforts by providing our customers with a more robust personalized experience and the ability to engage with our associates anywhere, and on any device. These new tools are just one way we are demonstrating our commitment to innovating, modernizing and digitizing the retail experience across our brands, to deliver a Most Amazing Personal Service.”

Chico’s FAS and Salesfloor will be speaking at NRF 2019 in New York City to discuss “The Store Associate of the Future” and how they are empowering associates to better serve customers.
“Today’s store associates are a retailer’s biggest asset. Empowering them to serve customers both online and in-store will certainly create a new and exciting role for a retail associate.” said Oscar Sachs, CEO of Salesfloor. “We’re honored and excited to partner with Chico’s FAS to provide clienteling solutions and help bridge the gap between online and in-store shopping experiences.”

 

ABOUT SALESFLOOR
Salesfloor is a mobile platform designed for store associates to personalize customer experiences. Salesfloor provides store associates with clienteling tools to engage customers, including innovative features that allow online customers to shop live with store associates via online storefronts, live shopping apps and associate marketing tools. An award winning platform, with over 25,000 associates from leading retailers in Apparel, Beauty, Jewelry and Baby/Toys, Salesfloor is redefining the role of today’s associate to drive results and differentiate the customer experience. For more information, visit https://salesfloor.net/ and follow Salesfloor on LinkedIn and Facebook.

ABOUT CHICO’S FAS, INC. The Company, through its brands – Chico’s, White House Black Market and Soma is a leading omni-channel specialty retailer of women’s private branded, sophisticated, casual-to-dressy clothing, intimates and complementary accessories. As of November 3, 2018, the Company operated 1,431 stores in the U.S. and Canada and sold merchandise through 83 franchise locations in Mexico. The Company’s merchandise is also available at www.chicos.com, www.chicosofftherack.com, www.whbm.com and www.soma.com as well as through third party channels. For more detailed information on the Company, please go to our corporate website at www.chicosfas.com. The information on our corporate website is not, and shall not be deemed to be, a part of this press release or incorporated into our federal securities law filings.

This release contains statements that constitute forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. The statements relate to, among other things, expectations and projections regarding the expected benefits of the Company’s new digital engagement tools and are identified by use of the words “anticipate,” “believe,” “could,” “expect,” “intend,” “may,” “plan,” “should,” “strategy,” “will,” “would,” “potential” and similar terms. Factors that could cause actual results to differ include, but are not limited to: customer response to the engagement tools and our ability to successfully introduce them. Other risk factors for the Company’s business are detailed from time to time in the Company’s Quarterly Reports on Form 10-Q, Annual Report on Form 10-K and other reports filed with the Securities and Exchange Commission. These factors should be considered in evaluating forward looking statements contained herein.

PR Contact
Julia Lo Basso
Director of Marketing Services
julia@salesfloor.net
(438)-798-3232

Online Sales Driven by Store Associates Now Account for Up To 9% of Retailers’ Annual e-Commerce Revenues

More Retailers Join the Salesfloor Platform to Help Store Associates Become “Retailpreneurs”

MONTREAL, Sept. 04, 2018 — Salesfloor, an award-winning mobile application designed for store associates, today announces powerful mid-year sales data following the addition of new clients to its roster. Over the last twelve months, retailers using Salesfloor attribute up to 9% of their online revenue to online interactions between customers and associates. Salesfloor’s platform data also points to a $50 increase in hourly sales per store based on year-over-year data.

“By comparing sales tracked by our platform across our clients’ sales data, we are able to see the incremental impact that stores and associates are making on their company’s business.” says Ben Rodier, Chief Client Officer of Salesfloor. “We work closely with each of our clients, so it’s exciting to see how our partnerships are delivering measurable results.”

In the first half of 2018, Salesfloor added new retail partners including buybuy BABY, Relax the Back, Lilly Pulitzer and Johnny Was. Most recently, a US-based specialty women’s apparel retailer selected Salesfloor to provide its solution to its 1,450 store locations. This marks an important milestone for the company, adding to its prestigious list of retailers which includes Saks Fifth Avenue, Stuart Weitzman, Lord & Taylor, Bloomingdales, Neiman Marcus, Harry Rosen, Toys ”R” Us Canada, and Hudson’s Bay, among others.

“We’re proud to welcome our new partners to the Salesfloor platform and look forward to the same strong collaborations that we have built with our existing customers that have helped drive the success of our solution” said Oscar Sachs, CEO of Salesfloor. “Our latest platform data is further validation that with the right tools, associates who take an entrepreneurial approach to their roles have the power to make a meaningful impact in their companies and most importantly, shape the future of retail.”

Earlier this year, the company also released a new version of its platform for independent retailers. With preliminary results having drawn the interest of retailers across industries, retailers within the beauty, sporting goods, jewelry, and luxury apparel categories are coming onboard. Bixler’s, Saint Bernard, BA&SH, and Want Apothecary are some of the latest retailers within those categories to join the platform this summer.

By the end of 2018, Salesfloor anticipates its active user base will have tripled year-over-year.

For more information about Salesfloor, visit www.salesfloor.net.

ABOUT SALESFLOOR

Salesfloor is a mobile platform designed for store associates to personalize customer experiences. Salesfloor provides store associates with clienteling tools to engage customers, including innovative features that allow online customers to shop live with store associates via online storefronts, live shopping apps and associate marketing tools. An award winning platform, with over 25,000 associates from leading retailers in Apparel, Beauty, Jewelry and Baby/Toys, Salesfloor is redefining the role of today’s associate to drive results and differentiate the customer experience. For more information, visit https://salesfloor.net/ and follow Salesfloor on LinkedIn and Facebook.

ABOUT CHICO’S FAS, INC.

The Company, through its brands – Chico’s, White House Black Market and Soma is a leading omni-channel specialty retailer of women’s private branded, sophisticated, casual-to-dressy clothing, intimates and complementary accessories.

As of November 3, 2018, the Company operated 1,431 stores in the U.S. and Canada and sold merchandise through 83 franchise locations in Mexico. The Company’s merchandise is also available at www.chicos.com, www.chicosofftherack.com, www.whbm.com and www.soma.com as well as through third party channels. For more detailed information on the Company, please go to our corporate website at www.chicosfas.com. The information on our corporate website is not, and shall not be deemed to be, a part of this press release or incorporated into our federal securities law filings.

This release contains statements that constitute forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. The statements relate to, among other things, expectations and projections regarding the expected benefits of the Company’s new digital engagement tools and are identified by use of the words “anticipate,” “believe,” “could,” “expect,” “intend,” “may,” “plan,” “should,” “strategy,” “will,” “would,” “potential” and similar terms. Factors that could cause actual results to differ include, but are not limited to: customer response to the engagement tools and our ability to successfully introduce them. Other risk factors for the Company’s business are detailed from time to time in the Company’s Quarterly Reports on Form 10-Q, Annual Report on Form 10-K and other reports filed with the Securities and Exchange Commission. These factors should be considered in evaluating forward looking statements contained herein.

PR contact
Julia Lo Basso
Director of Marketing Services
julia@salesfloor.net
(438)-798-3232

 

Case Study Shows 25% Increase for Peruvian Connection In-Store Sales Within First 30 Days of Launching the Salesfloor Platform

MONTREAL, May 22, 2018 — A new case study released by Salesfloor in partnership with its client, Peruvian Connection, showcases best practices and performance metrics in the 30 days following the implementation of Salesfloor. The study, “Connecting Today’s Shopper with Store Associates,” demonstrates how when store associates were empowered to serve customers online and in-store with the right tools, they created a 25% increase in sales.

Peruvian Connection turned to Salesfloor to help address the challenge many retailers currently face: how can their associates connect and serve their online shopper, while bringing them back in-store? Launched in the first quarter of 2018, associates using Salesfloor saw a rapid adoption rate from both associates and customers, contributing to higher in-store sales, AOV and new customer acquisitions.

“Salesfloor is the solution we’ve been looking for. It empowers our associates to serve customers online and in-store,” says Kay Moini, VP of Retail for Peruvian Connection. “We’ve seen fantastic results within the first 30 days and are excited to continue to see the benefits of delivering a true omnichannel experience for our customers, using Salesfloor.”

Initial 30-day results:

  • 32% increase in average online order value
  • 25% increase in in-store sales
  • 20% increase in new customer acquisitions
  • 4x increase in online conversion rates

“The team at Peruvian Connection wanted to solve a problem that many retailers face in bridging the customer experience gap between stores and online,” said Ben Rodier, COO and Co-Founder of Salesfloor. “Our performance data in the first 30 days shows a high level of engagement from associates and an overnight impact on sales and conversions.”

Peruvian Connection’s success within the first 30 days of launching Salesfloor has motivated associates to continue using the platform to its full potential. In building a deeper relationship with their customers, associates have been better equipped to provide more personalized recommendations, reach out to customers at the right time and get more returning customers than ever.

For more information about the study, please visit https://salesfloor.net/case-study-connected-store-associates/. For more information on Salesfloor, visit https://salesfloor.net/.

ABOUT SALESFLOOR

Founded in 2013, Salesfloor (www.salesfloor.net) was created to address the significant void in service that shoppers experience when using a retailer’s website to shop compared to when shopping in store. With Salesfloor, customers can shop online directly with the store or local sales associate, and benefit from the same high-quality experience online as they receive in store. Salesfloor currently operates from New York, Montreal and London with a team of retail executives and technologists. Retailers currently using Salesfloor’s platform include Bloomingdale’s, Saks Fifth Avenue, Kiehl’s, Ann Taylor and more.

ABOUT PERUVIAN CONNECTION

While researching anthropology in Peru, Annie Hurlbut Zander fell in love with extraordinary hand-woven mantas and ponchos that she discovered in the markets of Cuzco. Fascinated by these ethnographic textiles, she began collecting them, learning everything she could about the spinning and dyeing of the alpaca fibers, the warp-faced weaving techniques and the ancient textile traditions of the Andes.

Since launching in 1976, Peruvian Connection (www.peruvianconnection.com) has grown into an internationally renowned brand for luxury Peruvian textiles and fibers with 7 stores, full of artisan-made garments expanding 5 collections per year. Since the first alpaca sweater, the original vision remains: to offer artisan-made designs in indigenous Andean luxury fibers. Each piece is a celebration of ethnographic textiles from around the world, made by skilled artisans whose art form will continue to be a time-honored tradition with Peruvian Connection. Alpaca remains the constant thread throughout each collection, as we continue to support and preserve the most luxurious Peruvian fibers.

PR contact
Julia Lo Basso
Director of Marketing Services
julia@salesfloor.net
(438)-798-3232

 

Salesfloor Launches New Solution for Independent Retailers

Associate App already used by leading national retailers, now available to small and medium sized retail stores.

MONTREAL – February 20, 2018 – Salesfloor, an award-winning mobile application designed for store associates, today announced a new version of its solution created specifically for small and medium sized retailers. Until now, the platform was only available to national retailers, typically with larger number of store locations.
With a much lower cost of ownership and implementation time of fewer than four weeks, store associates from smaller retailers are now able access to the same core Salesfloor features as their larger competitors.

“We’re excited to make Salesfloor available to independent retailers,” said Oscar Sachs, CEO and co-founder of Salesfloor. “Now companies of all sizes can empower their associates serve customer online and in-store. This announcement is an important milestone for Salesfloor and for the future of small and medium sized retailers in North America.”
Salesfloor began offering its new SMB solution in late 2017 and was met with instant demand and a growing list of new customers. Retailers such as Peruvian Connection and Between the Sheets are some of the brands that recently launched their Salesfloor program in 2018.

“Salesfloor is exactly what our stores have been asking for and now we can finally provide a solution that makes sense for our business” says Aaron Tobin, VP of Marketing & ecommerce, of Between the Sheets. “In the past, we had no way for our customers to connect with our stores and until now, there was no affordable solution. We are really excited about the opportunity to deliver a truly omnichannel experience for our customers and stores, using Salesfloor.”

Retailers are attracted to Salesfloor because the solution empowers stores associates to serve and connect with customers using email, social media, messaging apps, text messaging and online Storefronts. The solution has proved to increase retailers’ online sales conversion rates by up to 10 times, increase average order value size by 50% and reduce return rates by 40%.
For more information about Salesfloor, visit www.salesfloor.net.

ABOUT SALESFLOOR

Founded in 2013, Salesfloor (www.salesfloor.net) was created to address the significant void in service that shoppers experience when using a retailer’s website to shop compared to when shopping in store. With Salesfloor, customers can shop online directly with the store or local sales associate, and benefit from the same high-quality experience online as they receive in store. Salesfloor currently operates from New York, Montreal and London with a team of retail executives and technologists. Retailers currently using Salesfloor’s platform include Bloomingdale’s, Saks Fifth Avenue, Kiehl’s, Ann Taylor and more.

CONTACT INFORMATION
PR contact Julia Lo Basso
julia@salesfloor.net
(438)-798-3232

Lilly Pulitzer Selects Salesfloor to Rollout Clienteling

Salesfloor empowers associates to sell and serve online and in-store customers seamlessly

Montreal – January 8, 2019Salesfloor, an award-winning mobile application designed for store associates, today announced that women’s fashion apparel retailer, Lilly Pulitzer has completed its rollout of Salesfloor. Lilly Pulitzer implemented Salesfloor’s signature clienteling solution in all of its 63 locations so that associates can sell and serve customers online and in-store.

“We’re proud to launch Salesfloor just in time for Lilly Pulitzer’s 60th anniversary.” says Michelle Kelly, Chief Executive Officer for Lilly Pulitzer. “Lilly Pulitzer has made it to the 60 year mark by continuously embracing and adapting to the needs of our customers. Today’s shopper wants to be able to easily connect with their store across multiple channels and Salesfloor is the perfect solution to help us meet those needs. Excited to see where this partnership takes Lilly Pulitzer.”

With Salesfloor, Lilly Pulitzer stores can connect with their customers at anytime, anywhere across any channel. Customers can connect with their local store via email, text messaging, live chat and shop online with their local associate.

“We’re honored and excited to partner with Lilly Pulitzer to provide clienteling solutions and help bridge the gap between online and in-store shopping experiences.” said Oscar Sachs, CEO of Salesfloor.  “Empowering Lilly Pulitzer stores with the right digital tools will help their associates build relationships, create loyal customers and elevate the brand.”

This year at NRF’s Big Show in New York, executives from Salesfloor and its retail partners will be presenting “The Store Associate of the Future” and offering interactive sessions for retailers at booth 715.

ABOUT SALESFLOOR

Salesfloor is a mobile platform designed for store associates to personalize customer experiences. Salesfloor provides store associates with clienteling tools to engage customers, including innovative features that allow online customers to shop live with store associates via online storefronts, live shopping apps and associate marketing tools. An award winning platform, with over 25,000 associates from leading retailers in Apparel, Beauty, Jewelry and Baby/Toys, Salesfloor is redefining the role of today’s associate to drive results and differentiate the customer experience. For more information, visit https://salesfloor.net/ and follow Salesfloor on LinkedIn and Facebook.

ABOUT LILLY PULITZER

Lilly Pulitzer speaks to generations of rule-breaking, sun-followers who celebrate the spontaneous bohemian spirit of Lilly Pulitzer. The company’s effortless fashions are truly born from an original. It all happened by accident, when in 1959-ish Lilly (McKim) Pulitzer—a stylish Palm Beach hostess and socialite whose husband Peter Pulitzer owned several Florida citrus groves—needed a project of her own. With Peter’s produce, she opened a juice stand on Via Mizner, just off Worth Avenue in Palm Beach. Lilly Pulitzer’s business was a hit, but squeezing oranges, lemons, limes, and pink grapefruit made a mess of her clothes. Realizing that she needed a juice stand uniform, Lilly asked her dressmaker to design a dress that would camouflage the stains. The result? A comfortable sleeveless shift dress made of bright, colorful printed cotton in pink, green, yellow and orange.

PR contact
Julia Lo Basso
Director of Marketing Services
julia@salesfloor.net
(438)-798-3232

 

Salesfloor Performance Data Proves E-Commerce is the Biggest Driver for Black Friday Sales

Record-breaking online sales predict a positive outlook for retailers

MONTREAL, QC – Salesfloor, a mobile application designed for store associates, today announced its holiday outlook following sky-high sales for Black Friday and Cyber Monday. Results include data from the U.S. Thanksgiving weekend, starting November 23, through November 27. During this time period, Salesfloor retailers saw a 28 percent year-over-year increase in average total sales. Salesfloor’s platform is used by retailers including Saks Fifth Avenue, Ann Taylor, Bloomingdale’s, Lord & Taylor and more.

“Salesfloor’s Black Friday and Cyber Monday data proves that retailers who are evolving to meet the needs of omnichannel shoppers are seeing positive pre-holiday results,” said Oscar Sachs, co-founder and CEO of Salesfloor. “By empowering associates to connect with shoppers across channels and create a personalized relationship, shoppers are more inclined to turn to their trusted associate or store in times when they have access to various deals at multiple retailers.”

In 2017, American shoppers spent $5 billion in 24 hours, marking a 16.9 percent increase in dollars spent online compared to Black Friday in 2016. Additionally, according to Adobe, Cyber Monday was the largest-ever single day of online sales in the U.S. Over 10,000 retail associates used the Salesfloor platform to serve customers online through chat, marketing and connect tools, achieving unprecedented results during the initial holiday period, including:

1. Increased conversions and sales:

  • 48 percent year-over-year increase in online conversion rates.
  • 28 percent year-over-year increase in average total sales.
  • 13 percent year-over-year increase in sales per average user.
  • 7 percent year-over-year increase in average order value.

2. New customer acquisitions

  • New customer acquisitions increased by 264 percent.
  • For every $100 spent online via Salesfloor, retailers are able to attribute $68 purchased in a brick-and-mortar location.

3. Growth in shopper requests for help from online associates

Number of requests grew by 31 percent year-over-year per user.

In December 2017, the company will release its study exploring what modern shoppers expect from associates in an omnichannel shopping experience, and their preferred communication methods. Retailers use Salesfloor to empower their sales associates to become “omnichannel associates” and market directly to local shoppers, so they can provide more personalized service online and in-store.

For more information about Salesfloor, visit www.salesfloor.net.

ABOUT SALESFLOOR

Founded in 2013 by Oscar Sachs and Ben Rodier, Salesfloor (www.salesfloor.net) was created to address the significant void in service that shoppers experience when using a retailer’s website to shop compared to when shopping in store. With Salesfloor, customers can shop online directly with the store or local sales associate, and benefit from the same high-quality experience online as they receive in store. Salesfloor currently operates from New York, Montreal and London with a team of retail executives and technologists. Retailers currently using Salesfloor’s platform include Saks Fifth Avenue, Toys “R” Us, Lord & Taylor, Bloomingdale’s, Harry Rosen, Kiehl’s and more.