The " Associates of the Year Awards" recognize exceptional performances by store managers and associates from around the world. We’re excited to help bring light to the stories, faces and people around the world that are making an impact for their customers and colleagues. REGISTER NOW!

2021 Awards Categories

Star Associate of the Year

The Star Associate of the Year is the most prestigious award to recognize someone who consistently surpasses their objectives while providing exceptional service and supporting their fellow associates. This person leads by example, inspires others, builds meaningful relationships and is an all-around extraordinary representative of their brand.

Best Digital Experience Associate

This award is for an associate that delivers exceptional experiences to serve customers on digital channels. They take an innovative approach to their role by leveraging technology to drive the business.

Most Innovative Associate

This award is to recognize associates who came up with the most innovative solutions to adapt to the changing retail landscape and seamlessly serve customers throughout the pandemic.

Prizes to the finalists and the winners

Salesfloor Swag Kit

At Salesfloor, we are endlessly inspired by the contributions of this year’s nominees, finalists, and winners. As a token of our appreciation for their commitment to customer service excellence and making each shopping trip a memorable and rewarding experience, Salesfloor is gifting each finalist with a swag bag of Salesfloor merch to commemorate their top placement in this years Associate of the Year Awards.

Retailu

This year’s finalists and winners will receive a copy of guest speaker and judge Ron Thurston’s bestselling book, Retail Pride: The Guide to Celebrating Your Accidental Career. This indispensable guide for every retail employee presents practical tips for developing talents, connecting with customers, and building leadership skills in approachable, empowering language that celebrates sales associates.

Retail Pride

AYA 2021 winners will enjoy a one year subscription to retailu, a platform developed by guest speaker April Sabral. Winners can take advantage of the online, on-demand, leadership training courses which they can access on the go from their smartphone or mobile device. With courses in communication, conflict resolution, bias removal, team building, and others, our winners are sure to find the right courses to take their careers to the next level.

Congratulations to the Finalists!

Best Digital Experience Associate Finalists

Michael Amodt
Human Touch
California, USA
Anna Lund
Buckle
California, USA
Maggie Garcia
Chico's
Illinois, USA
Jeame Marroquin 
Bloomingdales
New York, USA
Bev Strahm
Soma
Ohio, USA
Damaris Guerrero
Pandora 
California, USA
Chloe Maher
Brown Thomas
Ireland, EU
Jaclyne Montgomery
Soma
Michigan, USA
Eryka Aday
Pandora
California, USA
Brendan brown 
Bloomingdales
California, USA

Star Associate of the Year Finalists

Lili Kheirallah 
The Hudson’s Bay
Quebec, Canada
Savannah Cline
Buckle
North Carolina, USA
Ashleigh Rousselle
Pandora
Oregon, USA
Roselle Agles
Johnny Was
Scottsdale, Arizona
Melissa Hancock
Chico's
Indiana, USA
Jeame Marroquin 
Bloomingdales
New York, USA
Bev Strahm
Soma
Ohio, USA
Ann Guese
Soma
Illinois, USA
Kari Poppenfus
Soma
Michigan, USA
Kaitlin fisher 
Pandora
California, USA

Most Innovative Associate Finalists

Lili Kheirallah 
Hudson's Bay
Quebec, Canada
Kaitlin fisher 
Pandora
California, USA
Brendan brown 
Bloomingdale’s
California, USA
Joana Cantu
Chico’s
Missouri, USA
Ashley Coffman 
Relax The Back
Florida, USA
Lisa Caplan
Bloomingdale’s
Florida, USA
Brittany Duncan
Chico’s
Indiana, USA
Andres Paredes
Pandora
California, USA
Bernadette Gonciarzcyk
Soma
Florida, USA
Shannon Miller
Soma
Ohio, USA
Join Us on October 21 at the Livestream Event Where We Announce the Winners

Important Dates

Entries Open:
July 27 2021
Entries Close:
August 31, 2021
Nominees Announced & Voting Begins:
September 1, 2021
Voting Ends:
September 16, 2021
Winners Announced At Live Event:
October 21, 2021

Panel of Judges

Jason Goldberg
Chief Commerce Strategy Officer
Publicis
Cathy Hotka
Principal at Cathy Hotka & Associates, Connecting Retail Insiders
Mary Todd-McGinnis
Vice-president
Ben Bridge Stores & Customer Experience
Ron Thurston
Founder, TAKE PRIDE TODAYᵀᴹ &
Best Selling Author of Retail Pride
Bob Phibbs
CEO
The Retail Doctor
Regina Aiello
Vice President
Ben Bridge Jeweler, Pandora